diff --git a/mvp/b2c/package-lock.json b/mvp/b2c/package-lock.json
index b885150..568ee9b 100644
--- a/mvp/b2c/package-lock.json
+++ b/mvp/b2c/package-lock.json
@@ -17,6 +17,7 @@
         "postgres": "^3.4.9",
         "react": "19.2.4",
         "react-dom": "19.2.4",
+        "react-easy-crop": "^5.5.7",
         "tailwindcss": "^4.3.0",
         "zod": "^4.4.3"
       },
@@ -7209,6 +7210,12 @@
         "svg-arc-to-cubic-bezier": "^3.0.0"
       }
     },
+    "node_modules/normalize-wheel": {
+      "version": "1.0.1",
+      "resolved": "https://registry.npmjs.org/normalize-wheel/-/normalize-wheel-1.0.1.tgz",
+      "integrity": "sha512-1OnlAPZ3zgrk8B91HyRj+eVv+kS5u+Z0SCsak6Xil/kmgEia50ga7zfkumayonZrImffAxPU/5WcyGhzetHNPA==",
+      "license": "BSD-3-Clause"
+    },
     "node_modules/object-assign": {
       "version": "4.1.1",
       "resolved": "https://registry.npmjs.org/object-assign/-/object-assign-4.1.1.tgz",
@@ -7635,6 +7642,20 @@
         "react": "^19.2.4"
       }
     },
+    "node_modules/react-easy-crop": {
+      "version": "5.5.7",
+      "resolved": "https://registry.npmjs.org/react-easy-crop/-/react-easy-crop-5.5.7.tgz",
+      "integrity": "sha512-kYo4NtMeXFQB7h1U+h5yhUkE46WQbQdq7if54uDlbMdZHdRgNehfvaFrXnFw5NR1PNoUOJIfTwLnWmEx/MaZnA==",
+      "license": "MIT",
+      "dependencies": {
+        "normalize-wheel": "^1.0.1",
+        "tslib": "^2.0.1"
+      },
+      "peerDependencies": {
+        "react": ">=16.4.0",
+        "react-dom": ">=16.4.0"
+      }
+    },
     "node_modules/react-is": {
       "version": "16.13.1",
       "resolved": "https://registry.npmjs.org/react-is/-/react-is-16.13.1.tgz",
diff --git a/mvp/b2c/package.json b/mvp/b2c/package.json
index f4fba54..633a7a3 100644
--- a/mvp/b2c/package.json
+++ b/mvp/b2c/package.json
@@ -26,6 +26,7 @@
     "postgres": "^3.4.9",
     "react": "19.2.4",
     "react-dom": "19.2.4",
+    "react-easy-crop": "^5.5.7",
     "tailwindcss": "^4.3.0",
     "zod": "^4.4.3"
   },
diff --git a/mvp/b2c/src/components/panel/AboutFotoUploader.tsx b/mvp/b2c/src/components/panel/AboutFotoUploader.tsx
index 631597d..8f51e5e 100644
--- a/mvp/b2c/src/components/panel/AboutFotoUploader.tsx
+++ b/mvp/b2c/src/components/panel/AboutFotoUploader.tsx
@@ -6,6 +6,7 @@ import {
   quitarAboutFoto,
   type LogoResult,
 } from '@/app/panel/empresa/actions';
+import ImageCropperField from '@/components/panel/ImageCropperField';
 
 export default function AboutFotoUploader({ fotoUrl }: { fotoUrl: string | null }) {
   const [state, formAction, pending] = useActionState<LogoResult | null, FormData>(
@@ -34,16 +35,18 @@ export default function AboutFotoUploader({ fotoUrl }: { fotoUrl: string | null
       </div>
 
       <form action={formAction} className="flex flex-wrap items-center gap-2">
-        <input
-          type="file"
+        <ImageCropperField
           name="aboutFoto"
+          maxDimension={500}
           accept="image/png,image/jpeg,image/webp"
-          className="text-sm file:mr-2 file:rounded-lg file:border-0 file:bg-black file:text-white file:px-3 file:py-1.5 file:text-sm file:font-medium"
+          buttonLabel="Elegir foto"
+          previewClassName="h-24 w-24 rounded-lg"
+          disabled={pending}
         />
         <button
           type="submit"
           disabled={pending}
-          className="bg-black text-white rounded-lg px-4 py-1.5 text-sm font-medium disabled:opacity-50"
+          className="rounded-lg bg-primary-700 px-4 py-1.5 text-sm font-medium text-white transition hover:bg-primary-900 disabled:opacity-50"
         >
           {pending ? 'Subiendo…' : 'Subir foto'}
         </button>
@@ -51,7 +54,9 @@ export default function AboutFotoUploader({ fotoUrl }: { fotoUrl: string | null
 
       {state?.error && <p className="text-sm text-red-600">{state.error}</p>}
       {state?.ok && <p className="text-sm text-green-600">Foto actualizada ✓</p>}
-      <p className="text-xs text-gray-400">PNG, JPG o WEBP · máx. 1,5 MB.</p>
+      <p className="text-xs text-gray-400">
+        PNG, JPG o WEBP. Se recorta y optimiza a WebP (máx. 500 px).
+      </p>
     </div>
   );
 }
diff --git a/mvp/b2c/src/components/panel/GaleriaUploader.tsx b/mvp/b2c/src/components/panel/GaleriaUploader.tsx
index a27f5d0..8eadc5b 100644
--- a/mvp/b2c/src/components/panel/GaleriaUploader.tsx
+++ b/mvp/b2c/src/components/panel/GaleriaUploader.tsx
@@ -2,6 +2,7 @@
 
 import { useActionState, useEffect, useRef } from 'react';
 import { subirFotoGaleria, type GaleriaResult } from '@/app/panel/galeria/actions';
+import ImageCropperField from '@/components/panel/ImageCropperField';
 
 export default function GaleriaUploader({
   total,
@@ -32,12 +33,14 @@ export default function GaleriaUploader({
       </div>
 
       <form ref={formRef} action={formAction} className="flex flex-col gap-3">
-        <input
-          type="file"
+        <ImageCropperField
+          key={total}
           name="foto"
+          maxDimension={1200}
           accept="image/png,image/jpeg,image/webp"
+          buttonLabel="Elegir foto"
+          previewClassName="h-24 w-32 rounded-lg"
           disabled={lleno || pending}
-          className="text-sm file:mr-2 file:rounded-lg file:border-0 file:bg-primary-700 file:text-white file:px-3 file:py-1.5 file:text-sm file:font-medium disabled:opacity-50"
         />
         <input
           type="text"
@@ -63,7 +66,9 @@ export default function GaleriaUploader({
       )}
       {state?.error && <p className="text-sm text-red-600">{state.error}</p>}
       {state?.ok && <p className="text-sm text-green-600">Foto añadida ✓</p>}
-      <p className="text-xs text-gray-400">PNG, JPG o WEBP · máx. 2 MB.</p>
+      <p className="text-xs text-gray-400">
+        PNG, JPG o WEBP. Se recorta y optimiza a WebP (máx. 1200 px).
+      </p>
     </div>
   );
 }
diff --git a/mvp/b2c/src/components/panel/ImageCropperField.tsx b/mvp/b2c/src/components/panel/ImageCropperField.tsx
new file mode 100644
index 0000000..e950801
--- /dev/null
+++ b/mvp/b2c/src/components/panel/ImageCropperField.tsx
@@ -0,0 +1,211 @@
+'use client';
+
+import { useCallback, useEffect, useRef, useState } from 'react';
+import Cropper from 'react-easy-crop';
+import { getCroppedWebp, type CropArea } from '@/lib/image/crop';
+
+type Props = {
+  name: string;
+  maxDimension: number;
+  accept: string;
+  buttonLabel?: string;
+  previewClassName?: string;
+  previewImgClassName?: string;
+  allowSvgPassthrough?: boolean;
+  quality?: number;
+  disabled?: boolean;
+};
+
+// Campo de imagen con recorte (zoom + pan) y reescalado a WebP en el navegador.
+// El archivo optimizado se inyecta en un <input type="file"> oculto con `name`,
+// de modo que el formulario padre lo envía como si fuera la selección original.
+export default function ImageCropperField({
+  name,
+  maxDimension,
+  accept,
+  buttonLabel = 'Elegir imagen',
+  previewClassName = 'h-24 w-24 rounded-lg',
+  previewImgClassName = 'h-full w-full object-cover',
+  allowSvgPassthrough = false,
+  quality = 0.82,
+  disabled = false,
+}: Props) {
+  const pickerRef = useRef<HTMLInputElement>(null);
+  const outputRef = useRef<HTMLInputElement>(null);
+  const objectUrls = useRef<Set<string>>(new Set());
+
+  const [modalSrc, setModalSrc] = useState<string | null>(null);
+  const [aspect, setAspect] = useState(1);
+  const [crop, setCrop] = useState({ x: 0, y: 0 });
+  const [zoom, setZoom] = useState(1);
+  const [area, setArea] = useState<CropArea | null>(null);
+  const [previewUrl, setPreviewUrl] = useState<string | null>(null);
+  const [working, setWorking] = useState(false);
+  const [error, setError] = useState<string | null>(null);
+
+  const track = useCallback((url: string) => {
+    objectUrls.current.add(url);
+    return url;
+  }, []);
+
+  const revoke = useCallback((url: string | null) => {
+    if (url && objectUrls.current.has(url)) {
+      URL.revokeObjectURL(url);
+      objectUrls.current.delete(url);
+    }
+  }, []);
+
+  useEffect(() => {
+    const urls = objectUrls.current;
+    return () => {
+      for (const url of urls) URL.revokeObjectURL(url);
+      urls.clear();
+    };
+  }, []);
+
+  function setOutputFile(file: File) {
+    const dt = new DataTransfer();
+    dt.items.add(file);
+    if (outputRef.current) outputRef.current.files = dt.files;
+  }
+
+  async function onPick(e: React.ChangeEvent<HTMLInputElement>) {
+    setError(null);
+    const file = e.target.files?.[0];
+    e.target.value = ''; // permite re-elegir el mismo archivo
+    if (!file) return;
+
+    if (allowSvgPassthrough && file.type === 'image/svg+xml') {
+      setOutputFile(file);
+      revoke(previewUrl);
+      setPreviewUrl(track(URL.createObjectURL(file)));
+      return;
+    }
+
+    const src = track(URL.createObjectURL(file));
+    try {
+      const dims = await loadDims(src);
+      setAspect(dims.width / dims.height || 1);
+      setCrop({ x: 0, y: 0 });
+      setZoom(1);
+      setArea(null);
+      setModalSrc(src);
+    } catch {
+      revoke(src);
+      setError('No se pudo abrir la imagen.');
+    }
+  }
+
+  function cerrarModal() {
+    revoke(modalSrc);
+    setModalSrc(null);
+  }
+
+  async function aplicar() {
+    if (!modalSrc || !area) return;
+    setWorking(true);
+    setError(null);
+    try {
+      const blob = await getCroppedWebp(modalSrc, area, maxDimension, quality);
+      setOutputFile(new File([blob], `${name}.webp`, { type: 'image/webp' }));
+      revoke(previewUrl);
+      setPreviewUrl(track(URL.createObjectURL(blob)));
+      cerrarModal();
+    } catch {
+      setError('No se pudo procesar la imagen. Prueba con otra.');
+    } finally {
+      setWorking(false);
+    }
+  }
+
+  return (
+    <div className="flex flex-col gap-2">
+      <input ref={outputRef} type="file" name={name} accept="image/webp,image/svg+xml" className="hidden" />
+      <input
+        ref={pickerRef}
+        type="file"
+        accept={accept}
+        onChange={onPick}
+        disabled={disabled}
+        className="hidden"
+      />
+
+      <div className="flex items-center gap-3">
+        {previewUrl && (
+          <span className={`overflow-hidden border border-gray-200 bg-gray-50 ${previewClassName}`}>
+            {/* eslint-disable-next-line @next/next/no-img-element */}
+            <img src={previewUrl} alt="Previsualización" className={previewImgClassName} />
+          </span>
+        )}
+        <button
+          type="button"
+          onClick={() => pickerRef.current?.click()}
+          disabled={disabled}
+          className="rounded-lg border border-gray-300 px-4 py-1.5 text-sm font-medium text-gray-700 transition hover:border-primary-700 hover:text-primary-700 disabled:opacity-50"
+        >
+          {previewUrl ? 'Cambiar imagen' : buttonLabel}
+        </button>
+      </div>
+
+      {error && <p className="text-sm text-red-600">{error}</p>}
+
+      {modalSrc && (
+        <div className="fixed inset-0 z-50 flex items-center justify-center bg-black/60 p-4">
+          <div className="flex w-full max-w-lg flex-col gap-4 rounded-2xl bg-white p-5 shadow-xl">
+            <h3 className="font-display text-2xl tracking-tight text-black">Ajusta el encuadre</h3>
+            <div className="relative h-[55vh] w-full overflow-hidden rounded-xl bg-gray-900">
+              <Cropper
+                image={modalSrc}
+                crop={crop}
+                zoom={zoom}
+                aspect={aspect}
+                onCropChange={setCrop}
+                onZoomChange={setZoom}
+                onCropComplete={(_area, areaPixels) => setArea(areaPixels)}
+              />
+            </div>
+            <label className="flex items-center gap-3 text-sm text-gray-600">
+              Zoom
+              <input
+                type="range"
+                min={1}
+                max={3}
+                step={0.01}
+                value={zoom}
+                onChange={(e) => setZoom(Number(e.target.value))}
+                className="flex-1 accent-[#2f5c46]"
+              />
+            </label>
+            <div className="flex justify-end gap-2">
+              <button
+                type="button"
+                onClick={cerrarModal}
+                disabled={working}
+                className="rounded-lg border border-gray-300 px-4 py-2 text-sm font-medium text-gray-700 transition hover:border-gray-500 disabled:opacity-50"
+              >
+                Cancelar
+              </button>
+              <button
+                type="button"
+                onClick={aplicar}
+                disabled={working || !area}
+                className="rounded-lg bg-primary-700 px-4 py-2 text-sm font-semibold text-white transition hover:bg-primary-900 disabled:opacity-50"
+              >
+                {working ? 'Procesando…' : 'Aplicar'}
+              </button>
+            </div>
+          </div>
+        </div>
+      )}
+    </div>
+  );
+}
+
+function loadDims(src: string): Promise<{ width: number; height: number }> {
+  return new Promise((resolve, reject) => {
+    const img = new Image();
+    img.onload = () => resolve({ width: img.naturalWidth, height: img.naturalHeight });
+    img.onerror = () => reject(new Error('No se pudo cargar la imagen.'));
+    img.src = src;
+  });
+}
diff --git a/mvp/b2c/src/components/panel/LogoUploader.tsx b/mvp/b2c/src/components/panel/LogoUploader.tsx
index cba0f8f..1c9b3bc 100644
--- a/mvp/b2c/src/components/panel/LogoUploader.tsx
+++ b/mvp/b2c/src/components/panel/LogoUploader.tsx
@@ -2,6 +2,7 @@
 
 import { useActionState } from 'react';
 import { subirLogo, quitarLogo, type LogoResult } from '@/app/panel/empresa/actions';
+import ImageCropperField from '@/components/panel/ImageCropperField';
 
 export default function LogoUploader({ logoUrl }: { logoUrl: string | null }) {
   const [state, formAction, pending] = useActionState<LogoResult | null, FormData>(subirLogo, null);
@@ -27,16 +28,20 @@ export default function LogoUploader({ logoUrl }: { logoUrl: string | null }) {
       </div>
 
       <form action={formAction} className="flex flex-wrap items-center gap-2">
-        <input
-          type="file"
+        <ImageCropperField
           name="logo"
+          maxDimension={500}
           accept="image/png,image/jpeg,image/webp,image/svg+xml"
-          className="text-sm file:mr-2 file:rounded-lg file:border-0 file:bg-black file:text-white file:px-3 file:py-1.5 file:text-sm file:font-medium"
+          buttonLabel="Elegir logo"
+          previewClassName="h-20 w-32 rounded-lg"
+          previewImgClassName="h-full w-full object-contain"
+          allowSvgPassthrough
+          disabled={pending}
         />
         <button
           type="submit"
           disabled={pending}
-          className="bg-black text-white rounded-lg px-4 py-1.5 text-sm font-medium disabled:opacity-50"
+          className="rounded-lg bg-primary-700 px-4 py-1.5 text-sm font-medium text-white transition hover:bg-primary-900 disabled:opacity-50"
         >
           {pending ? 'Subiendo…' : 'Subir logo'}
         </button>
@@ -44,7 +49,9 @@ export default function LogoUploader({ logoUrl }: { logoUrl: string | null }) {
 
       {state?.error && <p className="text-sm text-red-600">{state.error}</p>}
       {state?.ok && <p className="text-sm text-green-600">Logo actualizado ✓</p>}
-      <p className="text-xs text-gray-400">PNG, JPG, WEBP o SVG · máx. 500 KB.</p>
+      <p className="text-xs text-gray-400">
+        PNG, JPG, WEBP o SVG. Se recorta y optimiza a WebP (máx. 500 px). El SVG se sube tal cual.
+      </p>
     </div>
   );
 }
diff --git a/mvp/b2c/src/lib/image/crop.ts b/mvp/b2c/src/lib/image/crop.ts
new file mode 100644
index 0000000..d89608e
--- /dev/null
+++ b/mvp/b2c/src/lib/image/crop.ts
@@ -0,0 +1,38 @@
+export type CropArea = { x: number; y: number; width: number; height: number };
+
+// Recorta la región indicada (en píxeles del original) y reescala el lado más
+// largo a `maxDimension`, devolviendo un WebP ya optimizado listo para subir.
+export async function getCroppedWebp(
+  src: string,
+  area: CropArea,
+  maxDimension: number,
+  quality = 0.82,
+): Promise<Blob> {
+  const img = await loadImage(src);
+  const scale = Math.min(1, maxDimension / Math.max(area.width, area.height));
+  const outW = Math.max(1, Math.round(area.width * scale));
+  const outH = Math.max(1, Math.round(area.height * scale));
+
+  const canvas = document.createElement('canvas');
+  canvas.width = outW;
+  canvas.height = outH;
+  const ctx = canvas.getContext('2d');
+  if (!ctx) throw new Error('No se pudo crear el lienzo.');
+  ctx.imageSmoothingQuality = 'high';
+  ctx.drawImage(img, area.x, area.y, area.width, area.height, 0, 0, outW, outH);
+
+  const blob = await new Promise<Blob | null>((resolve) =>
+    canvas.toBlob(resolve, 'image/webp', quality),
+  );
+  if (!blob) throw new Error('No se pudo procesar la imagen.');
+  return blob;
+}
+
+function loadImage(src: string): Promise<HTMLImageElement> {
+  return new Promise((resolve, reject) => {
+    const img = new Image();
+    img.onload = () => resolve(img);
+    img.onerror = () => reject(new Error('No se pudo cargar la imagen.'));
+    img.src = src;
+  });
+}