From a91fe5ce2c4c46391c2ba0a68049d2799aeb70a9 Mon Sep 17 00:00:00 2001
From: Carlos Narro <carlos@relabtive.com>
Date: Mon, 1 Jun 2026 12:26:13 +0200
Subject: [PATCH] =?UTF-8?q?A=C3=B1ade=20personalizaci=C3=B3n=20SEO/Qui?=
 =?UTF-8?q?=C3=A9nes=20somos=20y=20testimonios=20gestionables=20por=20refo?=
 =?UTF-8?q?rmista?=
MIME-Version: 1.0
Content-Type: text/plain; charset=UTF-8
Content-Transfer-Encoding: 8bit

- Panel/empresa: title y meta description SEO personalizables; foto, texto y
  años de experiencia para el bloque "Quiénes somos" (toggle on/off).
- Funnel por slug: metadata SEO desde el tenant, bloque "Quiénes somos" y
  testimonios servidos desde DB (sustituye los hardcodeados).
- Flujo de opiniones: el reformista solicita la opinión desde la ficha de un
  lead ganado; el cliente la deja en un funnel dedicado /opinion/[id] con
  estrellas + texto + fotos; entra como pendiente y el reformista la modera
  (publicar/ocultar/eliminar) en /panel/opiniones antes de mostrarla.
- Schema: columnas SEO/about en tenants, testimonioSolicitadoAt en leads,
  enum testimonio_estado, tablas testimonios + testimonio_fotos (migración 0006).
- Seed: opiniones demo (2 publicadas, 1 pendiente) y contenido "Quiénes somos".

Co-Authored-By: Claude Opus 4.7 <noreply@anthropic.com>
---
 .../drizzle/0006_aspiring_susan_delgado.sql   |   33 +
 mvp/b2c/drizzle/meta/0006_snapshot.json       | 1488 +++++++++++++++++
 mvp/b2c/drizzle/meta/_journal.json            |    7 +
 mvp/b2c/src/app/[slug]/page.tsx               |   23 +-
 mvp/b2c/src/app/opinion/[id]/page.tsx         |   50 +
 mvp/b2c/src/app/opinion/actions.ts            |   74 +
 mvp/b2c/src/app/opinion/layout.tsx            |   12 +
 mvp/b2c/src/app/panel/[id]/page.tsx           |   45 +-
 mvp/b2c/src/app/panel/actions.ts              |   12 +
 mvp/b2c/src/app/panel/empresa/actions.ts      |   39 +
 mvp/b2c/src/app/panel/empresa/page.tsx        |   77 +
 mvp/b2c/src/app/panel/layout.tsx              |    1 +
 mvp/b2c/src/app/panel/opiniones/actions.ts    |   36 +
 mvp/b2c/src/app/panel/opiniones/page.tsx      |  125 ++
 mvp/b2c/src/components/AppNav.tsx             |   11 +-
 mvp/b2c/src/components/funnel/OpinionForm.tsx |  169 ++
 .../src/components/funnel/QuienesSomos.tsx    |   50 +
 .../TestimoniosCliente.tsx}                   |  101 +-
 .../components/panel/AboutFotoUploader.tsx    |   57 +
 .../src/components/panel/OpinionLinkBox.tsx   |   35 +
 mvp/b2c/src/db/schema.ts                      |   52 +
 mvp/b2c/src/db/seed.ts                        |   69 +-
 mvp/b2c/src/db/tenant-queries.ts              |   64 +-
 mvp/b2c/src/lib/funnel/public-queries.ts      |   73 +-
 mvp/b2c/src/lib/validation/signup.ts          |    1 +
 25 files changed, 2638 insertions(+), 66 deletions(-)
 create mode 100644 mvp/b2c/drizzle/0006_aspiring_susan_delgado.sql
 create mode 100644 mvp/b2c/drizzle/meta/0006_snapshot.json
 create mode 100644 mvp/b2c/src/app/opinion/[id]/page.tsx
 create mode 100644 mvp/b2c/src/app/opinion/actions.ts
 create mode 100644 mvp/b2c/src/app/opinion/layout.tsx
 create mode 100644 mvp/b2c/src/app/panel/opiniones/actions.ts
 create mode 100644 mvp/b2c/src/app/panel/opiniones/page.tsx
 create mode 100644 mvp/b2c/src/components/funnel/OpinionForm.tsx
 create mode 100644 mvp/b2c/src/components/funnel/QuienesSomos.tsx
 rename mvp/b2c/src/components/{Testimonials/Testimonials.tsx => funnel/TestimoniosCliente.tsx} (55%)
 create mode 100644 mvp/b2c/src/components/panel/AboutFotoUploader.tsx
 create mode 100644 mvp/b2c/src/components/panel/OpinionLinkBox.tsx

diff --git a/mvp/b2c/drizzle/0006_aspiring_susan_delgado.sql b/mvp/b2c/drizzle/0006_aspiring_susan_delgado.sql
new file mode 100644
index 0000000..377d3ed
--- /dev/null
+++ b/mvp/b2c/drizzle/0006_aspiring_susan_delgado.sql
@@ -0,0 +1,33 @@
+CREATE TYPE "public"."testimonio_estado" AS ENUM('pendiente', 'publicado', 'oculto');--> statement-breakpoint
+CREATE TABLE "testimonio_fotos" (
+	"id" uuid PRIMARY KEY DEFAULT gen_random_uuid() NOT NULL,
+	"testimonio_id" uuid NOT NULL,
+	"url" text NOT NULL,
+	"orden" integer DEFAULT 0 NOT NULL,
+	"created_at" timestamp with time zone DEFAULT now() NOT NULL
+);
+--> statement-breakpoint
+CREATE TABLE "testimonios" (
+	"id" uuid PRIMARY KEY DEFAULT gen_random_uuid() NOT NULL,
+	"tenant_id" uuid NOT NULL,
+	"lead_id" uuid,
+	"nombre" text NOT NULL,
+	"contexto" text,
+	"rating" integer NOT NULL,
+	"texto" text NOT NULL,
+	"estado" "testimonio_estado" DEFAULT 'pendiente' NOT NULL,
+	"created_at" timestamp with time zone DEFAULT now() NOT NULL
+);
+--> statement-breakpoint
+ALTER TABLE "leads" ADD COLUMN "testimonio_solicitado_at" timestamp with time zone;--> statement-breakpoint
+ALTER TABLE "tenants" ADD COLUMN "seo_title" text;--> statement-breakpoint
+ALTER TABLE "tenants" ADD COLUMN "seo_description" text;--> statement-breakpoint
+ALTER TABLE "tenants" ADD COLUMN "about_enabled" boolean DEFAULT false NOT NULL;--> statement-breakpoint
+ALTER TABLE "tenants" ADD COLUMN "about_foto_url" text;--> statement-breakpoint
+ALTER TABLE "tenants" ADD COLUMN "about_texto" text;--> statement-breakpoint
+ALTER TABLE "tenants" ADD COLUMN "anios_experiencia" integer;--> statement-breakpoint
+ALTER TABLE "testimonio_fotos" ADD CONSTRAINT "testimonio_fotos_testimonio_id_testimonios_id_fk" FOREIGN KEY ("testimonio_id") REFERENCES "public"."testimonios"("id") ON DELETE cascade ON UPDATE no action;--> statement-breakpoint
+ALTER TABLE "testimonios" ADD CONSTRAINT "testimonios_tenant_id_tenants_id_fk" FOREIGN KEY ("tenant_id") REFERENCES "public"."tenants"("id") ON DELETE cascade ON UPDATE no action;--> statement-breakpoint
+ALTER TABLE "testimonios" ADD CONSTRAINT "testimonios_lead_id_leads_id_fk" FOREIGN KEY ("lead_id") REFERENCES "public"."leads"("id") ON DELETE set null ON UPDATE no action;--> statement-breakpoint
+CREATE INDEX "testimonios_tenant_estado_idx" ON "testimonios" USING btree ("tenant_id","estado");--> statement-breakpoint
+CREATE INDEX "testimonios_lead_idx" ON "testimonios" USING btree ("lead_id");
\ No newline at end of file
diff --git a/mvp/b2c/drizzle/meta/0006_snapshot.json b/mvp/b2c/drizzle/meta/0006_snapshot.json
new file mode 100644
index 0000000..b23694c
--- /dev/null
+++ b/mvp/b2c/drizzle/meta/0006_snapshot.json
@@ -0,0 +1,1488 @@
+{
+  "id": "a8e37a10-3711-4a96-bbd5-3031dcbac788",
+  "prevId": "c521ce73-a6cb-43d8-b3f6-54761e69cea8",
+  "version": "7",
+  "dialect": "postgresql",
+  "tables": {
+    "public.catalog_items": {
+      "name": "catalog_items",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "uuid",
+          "primaryKey": true,
+          "notNull": true,
+          "default": "gen_random_uuid()"
+        },
+        "tenant_id": {
+          "name": "tenant_id",
+          "type": "uuid",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "categoria": {
+          "name": "categoria",
+          "type": "categoria_material",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "nombre": {
+          "name": "nombre",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "calidad": {
+          "name": "calidad",
+          "type": "calidad",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "precio_unit": {
+          "name": "precio_unit",
+          "type": "integer",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "unidad": {
+          "name": "unidad",
+          "type": "unidad_medida",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "descriptor_render": {
+          "name": "descriptor_render",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "''"
+        },
+        "es_default": {
+          "name": "es_default",
+          "type": "boolean",
+          "primaryKey": false,
+          "notNull": true,
+          "default": false
+        },
+        "sku": {
+          "name": "sku",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        }
+      },
+      "indexes": {
+        "catalog_tenant_idx": {
+          "name": "catalog_tenant_idx",
+          "columns": [
+            {
+              "expression": "tenant_id",
+              "isExpression": false,
+              "asc": true,
+              "nulls": "last"
+            }
+          ],
+          "isUnique": false,
+          "concurrently": false,
+          "method": "btree",
+          "with": {}
+        },
+        "catalog_tenant_sku_idx": {
+          "name": "catalog_tenant_sku_idx",
+          "columns": [
+            {
+              "expression": "tenant_id",
+              "isExpression": false,
+              "asc": true,
+              "nulls": "last"
+            },
+            {
+              "expression": "sku",
+              "isExpression": false,
+              "asc": true,
+              "nulls": "last"
+            }
+          ],
+          "isUnique": true,
+          "concurrently": false,
+          "method": "btree",
+          "with": {}
+        }
+      },
+      "foreignKeys": {
+        "catalog_items_tenant_id_tenants_id_fk": {
+          "name": "catalog_items_tenant_id_tenants_id_fk",
+          "tableFrom": "catalog_items",
+          "tableTo": "tenants",
+          "columnsFrom": [
+            "tenant_id"
+          ],
+          "columnsTo": [
+            "id"
+          ],
+          "onDelete": "cascade",
+          "onUpdate": "no action"
+        }
+      },
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {},
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.lead_estado_history": {
+      "name": "lead_estado_history",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "uuid",
+          "primaryKey": true,
+          "notNull": true,
+          "default": "gen_random_uuid()"
+        },
+        "lead_id": {
+          "name": "lead_id",
+          "type": "uuid",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "estado": {
+          "name": "estado",
+          "type": "lead_estado",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "changed_at": {
+          "name": "changed_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        },
+        "changed_by": {
+          "name": "changed_by",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {
+        "lead_estado_history_lead_id_leads_id_fk": {
+          "name": "lead_estado_history_lead_id_leads_id_fk",
+          "tableFrom": "lead_estado_history",
+          "tableTo": "leads",
+          "columnsFrom": [
+            "lead_id"
+          ],
+          "columnsTo": [
+            "id"
+          ],
+          "onDelete": "cascade",
+          "onUpdate": "no action"
+        }
+      },
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {},
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.lead_fotos": {
+      "name": "lead_fotos",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "uuid",
+          "primaryKey": true,
+          "notNull": true,
+          "default": "gen_random_uuid()"
+        },
+        "lead_id": {
+          "name": "lead_id",
+          "type": "uuid",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "url": {
+          "name": "url",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "orden": {
+          "name": "orden",
+          "type": "integer",
+          "primaryKey": false,
+          "notNull": true,
+          "default": 0
+        },
+        "created_at": {
+          "name": "created_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {
+        "lead_fotos_lead_id_leads_id_fk": {
+          "name": "lead_fotos_lead_id_leads_id_fk",
+          "tableFrom": "lead_fotos",
+          "tableTo": "leads",
+          "columnsFrom": [
+            "lead_id"
+          ],
+          "columnsTo": [
+            "id"
+          ],
+          "onDelete": "cascade",
+          "onUpdate": "no action"
+        }
+      },
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {},
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.lead_pipeline_eventos": {
+      "name": "lead_pipeline_eventos",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "uuid",
+          "primaryKey": true,
+          "notNull": true,
+          "default": "gen_random_uuid()"
+        },
+        "lead_id": {
+          "name": "lead_id",
+          "type": "uuid",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "stage": {
+          "name": "stage",
+          "type": "pipeline_stage",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "occurred_at": {
+          "name": "occurred_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        },
+        "metadata": {
+          "name": "metadata",
+          "type": "jsonb",
+          "primaryKey": false,
+          "notNull": false
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {
+        "lead_pipeline_eventos_lead_id_leads_id_fk": {
+          "name": "lead_pipeline_eventos_lead_id_leads_id_fk",
+          "tableFrom": "lead_pipeline_eventos",
+          "tableTo": "leads",
+          "columnsFrom": [
+            "lead_id"
+          ],
+          "columnsTo": [
+            "id"
+          ],
+          "onDelete": "cascade",
+          "onUpdate": "no action"
+        }
+      },
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {},
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.leads": {
+      "name": "leads",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "uuid",
+          "primaryKey": true,
+          "notNull": true,
+          "default": "gen_random_uuid()"
+        },
+        "tenant_id": {
+          "name": "tenant_id",
+          "type": "uuid",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "created_at": {
+          "name": "created_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        },
+        "updated_at": {
+          "name": "updated_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        },
+        "nombre": {
+          "name": "nombre",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "telefono": {
+          "name": "telefono",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "email": {
+          "name": "email",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "provincia": {
+          "name": "provincia",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "tipo_reforma": {
+          "name": "tipo_reforma",
+          "type": "tipo_reforma",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "consent_privacidad": {
+          "name": "consent_privacidad",
+          "type": "boolean",
+          "primaryKey": false,
+          "notNull": true,
+          "default": false
+        },
+        "consent_contratacion": {
+          "name": "consent_contratacion",
+          "type": "boolean",
+          "primaryKey": false,
+          "notNull": true,
+          "default": false
+        },
+        "pipeline_stage": {
+          "name": "pipeline_stage",
+          "type": "pipeline_stage",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "'form_completado'"
+        },
+        "estado": {
+          "name": "estado",
+          "type": "lead_estado",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "'nuevo'"
+        },
+        "presupuesto_estimado": {
+          "name": "presupuesto_estimado",
+          "type": "integer",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "transcripcion": {
+          "name": "transcripcion",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "entidades": {
+          "name": "entidades",
+          "type": "jsonb",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "render_url": {
+          "name": "render_url",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "pdf_url": {
+          "name": "pdf_url",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "audio_url": {
+          "name": "audio_url",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "notas": {
+          "name": "notas",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "testimonio_solicitado_at": {
+          "name": "testimonio_solicitado_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "m2_suelo": {
+          "name": "m2_suelo",
+          "type": "double precision",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "altura_techo": {
+          "name": "altura_techo",
+          "type": "double precision",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "calidad_global": {
+          "name": "calidad_global",
+          "type": "calidad",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "estructural": {
+          "name": "estructural",
+          "type": "boolean",
+          "primaryKey": false,
+          "notNull": true,
+          "default": false
+        },
+        "material_selections": {
+          "name": "material_selections",
+          "type": "jsonb",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "'{}'::jsonb"
+        },
+        "desglose_snapshot": {
+          "name": "desglose_snapshot",
+          "type": "jsonb",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "urgencia": {
+          "name": "urgencia",
+          "type": "urgencia",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "presupuesto_target": {
+          "name": "presupuesto_target",
+          "type": "integer",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "taste_text": {
+          "name": "taste_text",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "preferences_snapshot": {
+          "name": "preferences_snapshot",
+          "type": "jsonb",
+          "primaryKey": false,
+          "notNull": false
+        }
+      },
+      "indexes": {
+        "leads_tenant_created_idx": {
+          "name": "leads_tenant_created_idx",
+          "columns": [
+            {
+              "expression": "tenant_id",
+              "isExpression": false,
+              "asc": true,
+              "nulls": "last"
+            },
+            {
+              "expression": "created_at",
+              "isExpression": false,
+              "asc": true,
+              "nulls": "last"
+            }
+          ],
+          "isUnique": false,
+          "concurrently": false,
+          "method": "btree",
+          "with": {}
+        },
+        "leads_estado_idx": {
+          "name": "leads_estado_idx",
+          "columns": [
+            {
+              "expression": "estado",
+              "isExpression": false,
+              "asc": true,
+              "nulls": "last"
+            }
+          ],
+          "isUnique": false,
+          "concurrently": false,
+          "method": "btree",
+          "with": {}
+        }
+      },
+      "foreignKeys": {
+        "leads_tenant_id_tenants_id_fk": {
+          "name": "leads_tenant_id_tenants_id_fk",
+          "tableFrom": "leads",
+          "tableTo": "tenants",
+          "columnsFrom": [
+            "tenant_id"
+          ],
+          "columnsTo": [
+            "id"
+          ],
+          "onDelete": "cascade",
+          "onUpdate": "no action"
+        }
+      },
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {},
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.plans": {
+      "name": "plans",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "uuid",
+          "primaryKey": true,
+          "notNull": true,
+          "default": "gen_random_uuid()"
+        },
+        "slug": {
+          "name": "slug",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "nombre": {
+          "name": "nombre",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "precio_mensual": {
+          "name": "precio_mensual",
+          "type": "integer",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "leads_incluidos": {
+          "name": "leads_incluidos",
+          "type": "integer",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "features": {
+          "name": "features",
+          "type": "jsonb",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "'[]'::jsonb"
+        },
+        "activo": {
+          "name": "activo",
+          "type": "boolean",
+          "primaryKey": false,
+          "notNull": true,
+          "default": true
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {},
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {
+        "plans_slug_unique": {
+          "name": "plans_slug_unique",
+          "nullsNotDistinct": false,
+          "columns": [
+            "slug"
+          ]
+        }
+      },
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.precision_history": {
+      "name": "precision_history",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "uuid",
+          "primaryKey": true,
+          "notNull": true,
+          "default": "gen_random_uuid()"
+        },
+        "lead_id": {
+          "name": "lead_id",
+          "type": "uuid",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "estimated": {
+          "name": "estimated",
+          "type": "integer",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "final": {
+          "name": "final",
+          "type": "integer",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "delta_pct": {
+          "name": "delta_pct",
+          "type": "numeric(6, 2)",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "created_at": {
+          "name": "created_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {
+        "precision_history_lead_id_leads_id_fk": {
+          "name": "precision_history_lead_id_leads_id_fk",
+          "tableFrom": "precision_history",
+          "tableTo": "leads",
+          "columnsFrom": [
+            "lead_id"
+          ],
+          "columnsTo": [
+            "id"
+          ],
+          "onDelete": "cascade",
+          "onUpdate": "no action"
+        }
+      },
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {},
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.pricing_config": {
+      "name": "pricing_config",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "uuid",
+          "primaryKey": true,
+          "notNull": true,
+          "default": "gen_random_uuid()"
+        },
+        "tenant_id": {
+          "name": "tenant_id",
+          "type": "uuid",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "altura_techo_default": {
+          "name": "altura_techo_default",
+          "type": "double precision",
+          "primaryKey": false,
+          "notNull": true,
+          "default": 2.5
+        },
+        "factor_zona": {
+          "name": "factor_zona",
+          "type": "jsonb",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "'{}'::jsonb"
+        },
+        "mano_obra": {
+          "name": "mano_obra",
+          "type": "jsonb",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "'{}'::jsonb"
+        },
+        "updated_at": {
+          "name": "updated_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {
+        "pricing_config_tenant_id_tenants_id_fk": {
+          "name": "pricing_config_tenant_id_tenants_id_fk",
+          "tableFrom": "pricing_config",
+          "tableTo": "tenants",
+          "columnsFrom": [
+            "tenant_id"
+          ],
+          "columnsTo": [
+            "id"
+          ],
+          "onDelete": "cascade",
+          "onUpdate": "no action"
+        }
+      },
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {
+        "pricing_config_tenant_id_unique": {
+          "name": "pricing_config_tenant_id_unique",
+          "nullsNotDistinct": false,
+          "columns": [
+            "tenant_id"
+          ]
+        }
+      },
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.sessions": {
+      "name": "sessions",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "uuid",
+          "primaryKey": true,
+          "notNull": true,
+          "default": "gen_random_uuid()"
+        },
+        "user_id": {
+          "name": "user_id",
+          "type": "uuid",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "token_hash": {
+          "name": "token_hash",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "expires_at": {
+          "name": "expires_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "created_at": {
+          "name": "created_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        }
+      },
+      "indexes": {
+        "sessions_user_idx": {
+          "name": "sessions_user_idx",
+          "columns": [
+            {
+              "expression": "user_id",
+              "isExpression": false,
+              "asc": true,
+              "nulls": "last"
+            }
+          ],
+          "isUnique": false,
+          "concurrently": false,
+          "method": "btree",
+          "with": {}
+        }
+      },
+      "foreignKeys": {
+        "sessions_user_id_users_id_fk": {
+          "name": "sessions_user_id_users_id_fk",
+          "tableFrom": "sessions",
+          "tableTo": "users",
+          "columnsFrom": [
+            "user_id"
+          ],
+          "columnsTo": [
+            "id"
+          ],
+          "onDelete": "cascade",
+          "onUpdate": "no action"
+        }
+      },
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {
+        "sessions_token_hash_unique": {
+          "name": "sessions_token_hash_unique",
+          "nullsNotDistinct": false,
+          "columns": [
+            "token_hash"
+          ]
+        }
+      },
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.tenants": {
+      "name": "tenants",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "uuid",
+          "primaryKey": true,
+          "notNull": true,
+          "default": "gen_random_uuid()"
+        },
+        "slug": {
+          "name": "slug",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "nombre_empresa": {
+          "name": "nombre_empresa",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "logo_url": {
+          "name": "logo_url",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "provincia": {
+          "name": "provincia",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "whatsapp_business": {
+          "name": "whatsapp_business",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "seo_title": {
+          "name": "seo_title",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "seo_description": {
+          "name": "seo_description",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "about_enabled": {
+          "name": "about_enabled",
+          "type": "boolean",
+          "primaryKey": false,
+          "notNull": true,
+          "default": false
+        },
+        "about_foto_url": {
+          "name": "about_foto_url",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "about_texto": {
+          "name": "about_texto",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "anios_experiencia": {
+          "name": "anios_experiencia",
+          "type": "integer",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "cif": {
+          "name": "cif",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "direccion": {
+          "name": "direccion",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "telefono": {
+          "name": "telefono",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "email": {
+          "name": "email",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "web": {
+          "name": "web",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "plan_id": {
+          "name": "plan_id",
+          "type": "uuid",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "subscription_status": {
+          "name": "subscription_status",
+          "type": "subscription_status",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "'trial'"
+        },
+        "envio_presupuesto": {
+          "name": "envio_presupuesto",
+          "type": "envio_presupuesto_mode",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "'automatico'"
+        },
+        "trial_ends_at": {
+          "name": "trial_ends_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "stripe_customer_id": {
+          "name": "stripe_customer_id",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "created_at": {
+          "name": "created_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {
+        "tenants_plan_id_plans_id_fk": {
+          "name": "tenants_plan_id_plans_id_fk",
+          "tableFrom": "tenants",
+          "tableTo": "plans",
+          "columnsFrom": [
+            "plan_id"
+          ],
+          "columnsTo": [
+            "id"
+          ],
+          "onDelete": "no action",
+          "onUpdate": "no action"
+        }
+      },
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {
+        "tenants_slug_unique": {
+          "name": "tenants_slug_unique",
+          "nullsNotDistinct": false,
+          "columns": [
+            "slug"
+          ]
+        }
+      },
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.testimonio_fotos": {
+      "name": "testimonio_fotos",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "uuid",
+          "primaryKey": true,
+          "notNull": true,
+          "default": "gen_random_uuid()"
+        },
+        "testimonio_id": {
+          "name": "testimonio_id",
+          "type": "uuid",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "url": {
+          "name": "url",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "orden": {
+          "name": "orden",
+          "type": "integer",
+          "primaryKey": false,
+          "notNull": true,
+          "default": 0
+        },
+        "created_at": {
+          "name": "created_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        }
+      },
+      "indexes": {},
+      "foreignKeys": {
+        "testimonio_fotos_testimonio_id_testimonios_id_fk": {
+          "name": "testimonio_fotos_testimonio_id_testimonios_id_fk",
+          "tableFrom": "testimonio_fotos",
+          "tableTo": "testimonios",
+          "columnsFrom": [
+            "testimonio_id"
+          ],
+          "columnsTo": [
+            "id"
+          ],
+          "onDelete": "cascade",
+          "onUpdate": "no action"
+        }
+      },
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {},
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.testimonios": {
+      "name": "testimonios",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "uuid",
+          "primaryKey": true,
+          "notNull": true,
+          "default": "gen_random_uuid()"
+        },
+        "tenant_id": {
+          "name": "tenant_id",
+          "type": "uuid",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "lead_id": {
+          "name": "lead_id",
+          "type": "uuid",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "nombre": {
+          "name": "nombre",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "contexto": {
+          "name": "contexto",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "rating": {
+          "name": "rating",
+          "type": "integer",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "texto": {
+          "name": "texto",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "estado": {
+          "name": "estado",
+          "type": "testimonio_estado",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "'pendiente'"
+        },
+        "created_at": {
+          "name": "created_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        }
+      },
+      "indexes": {
+        "testimonios_tenant_estado_idx": {
+          "name": "testimonios_tenant_estado_idx",
+          "columns": [
+            {
+              "expression": "tenant_id",
+              "isExpression": false,
+              "asc": true,
+              "nulls": "last"
+            },
+            {
+              "expression": "estado",
+              "isExpression": false,
+              "asc": true,
+              "nulls": "last"
+            }
+          ],
+          "isUnique": false,
+          "concurrently": false,
+          "method": "btree",
+          "with": {}
+        },
+        "testimonios_lead_idx": {
+          "name": "testimonios_lead_idx",
+          "columns": [
+            {
+              "expression": "lead_id",
+              "isExpression": false,
+              "asc": true,
+              "nulls": "last"
+            }
+          ],
+          "isUnique": false,
+          "concurrently": false,
+          "method": "btree",
+          "with": {}
+        }
+      },
+      "foreignKeys": {
+        "testimonios_tenant_id_tenants_id_fk": {
+          "name": "testimonios_tenant_id_tenants_id_fk",
+          "tableFrom": "testimonios",
+          "tableTo": "tenants",
+          "columnsFrom": [
+            "tenant_id"
+          ],
+          "columnsTo": [
+            "id"
+          ],
+          "onDelete": "cascade",
+          "onUpdate": "no action"
+        },
+        "testimonios_lead_id_leads_id_fk": {
+          "name": "testimonios_lead_id_leads_id_fk",
+          "tableFrom": "testimonios",
+          "tableTo": "leads",
+          "columnsFrom": [
+            "lead_id"
+          ],
+          "columnsTo": [
+            "id"
+          ],
+          "onDelete": "set null",
+          "onUpdate": "no action"
+        }
+      },
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {},
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    },
+    "public.users": {
+      "name": "users",
+      "schema": "",
+      "columns": {
+        "id": {
+          "name": "id",
+          "type": "uuid",
+          "primaryKey": true,
+          "notNull": true,
+          "default": "gen_random_uuid()"
+        },
+        "email": {
+          "name": "email",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "password_hash": {
+          "name": "password_hash",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": true
+        },
+        "nombre": {
+          "name": "nombre",
+          "type": "text",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "role": {
+          "name": "role",
+          "type": "user_role",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "'reformista'"
+        },
+        "tenant_id": {
+          "name": "tenant_id",
+          "type": "uuid",
+          "primaryKey": false,
+          "notNull": false
+        },
+        "status": {
+          "name": "status",
+          "type": "user_status",
+          "typeSchema": "public",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "'activo'"
+        },
+        "created_at": {
+          "name": "created_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        },
+        "updated_at": {
+          "name": "updated_at",
+          "type": "timestamp with time zone",
+          "primaryKey": false,
+          "notNull": true,
+          "default": "now()"
+        }
+      },
+      "indexes": {
+        "users_tenant_idx": {
+          "name": "users_tenant_idx",
+          "columns": [
+            {
+              "expression": "tenant_id",
+              "isExpression": false,
+              "asc": true,
+              "nulls": "last"
+            }
+          ],
+          "isUnique": false,
+          "concurrently": false,
+          "method": "btree",
+          "with": {}
+        }
+      },
+      "foreignKeys": {
+        "users_tenant_id_tenants_id_fk": {
+          "name": "users_tenant_id_tenants_id_fk",
+          "tableFrom": "users",
+          "tableTo": "tenants",
+          "columnsFrom": [
+            "tenant_id"
+          ],
+          "columnsTo": [
+            "id"
+          ],
+          "onDelete": "cascade",
+          "onUpdate": "no action"
+        }
+      },
+      "compositePrimaryKeys": {},
+      "uniqueConstraints": {
+        "users_email_unique": {
+          "name": "users_email_unique",
+          "nullsNotDistinct": false,
+          "columns": [
+            "email"
+          ]
+        }
+      },
+      "policies": {},
+      "checkConstraints": {},
+      "isRLSEnabled": false
+    }
+  },
+  "enums": {
+    "public.calidad": {
+      "name": "calidad",
+      "schema": "public",
+      "values": [
+        "basica",
+        "media",
+        "premium"
+      ]
+    },
+    "public.categoria_material": {
+      "name": "categoria_material",
+      "schema": "public",
+      "values": [
+        "suelo",
+        "pared",
+        "pintura",
+        "mobiliario"
+      ]
+    },
+    "public.envio_presupuesto_mode": {
+      "name": "envio_presupuesto_mode",
+      "schema": "public",
+      "values": [
+        "automatico",
+        "revision"
+      ]
+    },
+    "public.lead_estado": {
+      "name": "lead_estado",
+      "schema": "public",
+      "values": [
+        "nuevo",
+        "contactado",
+        "visita_agendada",
+        "presupuesto_enviado",
+        "ganado",
+        "perdido"
+      ]
+    },
+    "public.pipeline_stage": {
+      "name": "pipeline_stage",
+      "schema": "public",
+      "values": [
+        "form_completado",
+        "fotos_subidas",
+        "prellamada_enviada",
+        "llamada_completada",
+        "render_generado",
+        "presupuesto_generado",
+        "whatsapp_entregado"
+      ]
+    },
+    "public.subscription_status": {
+      "name": "subscription_status",
+      "schema": "public",
+      "values": [
+        "trial",
+        "activo",
+        "cancelado",
+        "vencido"
+      ]
+    },
+    "public.testimonio_estado": {
+      "name": "testimonio_estado",
+      "schema": "public",
+      "values": [
+        "pendiente",
+        "publicado",
+        "oculto"
+      ]
+    },
+    "public.tipo_reforma": {
+      "name": "tipo_reforma",
+      "schema": "public",
+      "values": [
+        "cocina",
+        "bano",
+        "salon",
+        "comedor",
+        "integral",
+        "otro"
+      ]
+    },
+    "public.unidad_medida": {
+      "name": "unidad_medida",
+      "schema": "public",
+      "values": [
+        "m2",
+        "ml",
+        "ud"
+      ]
+    },
+    "public.urgencia": {
+      "name": "urgencia",
+      "schema": "public",
+      "values": [
+        "alta",
+        "media",
+        "baja"
+      ]
+    },
+    "public.user_role": {
+      "name": "user_role",
+      "schema": "public",
+      "values": [
+        "reformista",
+        "admin"
+      ]
+    },
+    "public.user_status": {
+      "name": "user_status",
+      "schema": "public",
+      "values": [
+        "activo",
+        "deshabilitado"
+      ]
+    }
+  },
+  "schemas": {},
+  "sequences": {},
+  "roles": {},
+  "policies": {},
+  "views": {},
+  "_meta": {
+    "columns": {},
+    "schemas": {},
+    "tables": {}
+  }
+}
\ No newline at end of file
diff --git a/mvp/b2c/drizzle/meta/_journal.json b/mvp/b2c/drizzle/meta/_journal.json
index 041c1e8..0ce359e 100644
--- a/mvp/b2c/drizzle/meta/_journal.json
+++ b/mvp/b2c/drizzle/meta/_journal.json
@@ -43,6 +43,13 @@
       "when": 1780237037524,
       "tag": "0005_tearful_maverick",
       "breakpoints": true
+    },
+    {
+      "idx": 6,
+      "version": "7",
+      "when": 1780308810691,
+      "tag": "0006_aspiring_susan_delgado",
+      "breakpoints": true
     }
   ]
 }
\ No newline at end of file
diff --git a/mvp/b2c/src/app/[slug]/page.tsx b/mvp/b2c/src/app/[slug]/page.tsx
index 0bd8ef3..ff20356 100644
--- a/mvp/b2c/src/app/[slug]/page.tsx
+++ b/mvp/b2c/src/app/[slug]/page.tsx
@@ -3,10 +3,11 @@ import { notFound } from 'next/navigation';
 import Hero from '@/components/Hero/Hero';
 import ReformaSlider from '@/components/ReformaSlider/ReformaSlider';
 import Features from '@/components/Features/Features';
-import Testimonials from '@/components/Testimonials/Testimonials';
+import QuienesSomos from '@/components/funnel/QuienesSomos';
+import TestimoniosCliente from '@/components/funnel/TestimoniosCliente';
 import Footer from '@/components/Footer/Footer';
 import TenantBrand from '@/components/funnel/TenantBrand';
-import { getTenantBySlug } from '@/lib/funnel/public-queries';
+import { getTenantBySlug, getPublishedTestimonios } from '@/lib/funnel/public-queries';
 
 export const dynamic = 'force-dynamic';
 
@@ -19,8 +20,10 @@ export async function generateMetadata({
   const tenant = await getTenantBySlug(slug);
   if (!tenant) return { title: 'Reforma no encontrada' };
   return {
-    title: `${tenant.nombreEmpresa} · Presupuesto de reforma`,
-    description: `Pide tu presupuesto de reforma a ${tenant.nombreEmpresa}. Render IA y presupuesto orientativo en minutos.`,
+    title: tenant.seoTitle ?? `${tenant.nombreEmpresa} · Presupuesto de reforma`,
+    description:
+      tenant.seoDescription ??
+      `Pide tu presupuesto de reforma a ${tenant.nombreEmpresa}. Render IA y presupuesto orientativo en minutos.`,
   };
 }
 
@@ -29,6 +32,8 @@ export default async function FunnelPage({ params }: { params: Promise<{ slug: s
   const tenant = await getTenantBySlug(slug);
   if (!tenant) notFound();
 
+  const testimonios = await getPublishedTestimonios(tenant.id);
+
   return (
     <>
       <TenantBrand nombreEmpresa={tenant.nombreEmpresa} logoUrl={tenant.logoUrl} />
@@ -36,7 +41,15 @@ export default async function FunnelPage({ params }: { params: Promise<{ slug: s
         <Hero slug={tenant.slug} />
         <ReformaSlider />
         <Features />
-        <Testimonials />
+        {tenant.aboutEnabled && tenant.aboutTexto && (
+          <QuienesSomos
+            nombreEmpresa={tenant.nombreEmpresa}
+            fotoUrl={tenant.aboutFotoUrl}
+            texto={tenant.aboutTexto}
+            aniosExperiencia={tenant.aniosExperiencia}
+          />
+        )}
+        {testimonios.length > 0 && <TestimoniosCliente testimonios={testimonios} />}
       </main>
       <Footer />
     </>
diff --git a/mvp/b2c/src/app/opinion/[id]/page.tsx b/mvp/b2c/src/app/opinion/[id]/page.tsx
new file mode 100644
index 0000000..afe8594
--- /dev/null
+++ b/mvp/b2c/src/app/opinion/[id]/page.tsx
@@ -0,0 +1,50 @@
+import { notFound } from 'next/navigation';
+import { getLeadForReview } from '@/lib/funnel/public-queries';
+import { enviarOpinion } from '../actions';
+import OpinionForm from '@/components/funnel/OpinionForm';
+import TenantBrand from '@/components/funnel/TenantBrand';
+
+export const dynamic = 'force-dynamic';
+
+export default async function OpinionPage({ params }: { params: Promise<{ id: string }> }) {
+  const { id } = await params;
+  const data = await getLeadForReview(id);
+  if (!data || !data.tenant) notFound();
+
+  const { lead, tenant, yaEnviado } = data;
+
+  return (
+    <>
+      <TenantBrand
+        nombreEmpresa={tenant.nombreEmpresa}
+        logoUrl={tenant.logoUrl}
+        subtitle="Tu opinión"
+      />
+      <div className="container py-10 max-w-2xl flex flex-col gap-6">
+        <div className="flex flex-col gap-2">
+          <h1 className="text-2xl font-black tracking-tight text-black">
+            {lead.nombre.split(' ')[0]}, ¿qué tal fue tu reforma con {tenant.nombreEmpresa}?
+          </h1>
+          <p className="text-sm text-gray-500 leading-relaxed">
+            Tu opinión nos ayuda muchísimo. Cuéntanos cómo fue y, si quieres, sube alguna foto del
+            resultado.
+          </p>
+        </div>
+
+        {yaEnviado ? (
+          <div className="bg-white border border-gray-200 rounded-xl p-8 text-center flex flex-col gap-3">
+            <span className="text-4xl" aria-hidden="true">
+              ✅
+            </span>
+            <h2 className="text-xl font-black text-black">Ya hemos recibido tu opinión</h2>
+            <p className="text-sm text-gray-500">¡Gracias por tomarte el tiempo!</p>
+          </div>
+        ) : (
+          <div className="bg-white border border-gray-200 rounded-xl p-6 md:p-8 shadow-sm">
+            <OpinionForm action={enviarOpinion.bind(null, id)} nombreCliente={lead.nombre} />
+          </div>
+        )}
+      </div>
+    </>
+  );
+}
diff --git a/mvp/b2c/src/app/opinion/actions.ts b/mvp/b2c/src/app/opinion/actions.ts
new file mode 100644
index 0000000..748fdf1
--- /dev/null
+++ b/mvp/b2c/src/app/opinion/actions.ts
@@ -0,0 +1,74 @@
+'use server';
+
+import { db } from '@/db';
+import { testimonios, testimonioFotos } from '@/db/schema';
+import { getLeadForReview } from '@/lib/funnel/public-queries';
+
+const MAX_FOTOS = 4;
+const MAX_FOTO_BYTES = 6 * 1024 * 1024; // 6 MB por foto
+
+export type EnviarOpinionResult = { ok: boolean; error?: string };
+
+async function fileToDataUri(file: File): Promise<string | null> {
+  if (file.size === 0 || file.size > MAX_FOTO_BYTES) return null;
+  if (!file.type.startsWith('image/')) return null;
+  const buffer = Buffer.from(await file.arrayBuffer());
+  return `data:${file.type};base64,${buffer.toString('base64')}`;
+}
+
+// El cliente final deja su opinión desde el funnel de review (/opinion/[id]).
+// Entra como 'pendiente'; el reformista la aprueba antes de que salga en su landing.
+export async function enviarOpinion(
+  leadId: string,
+  _prev: EnviarOpinionResult | null,
+  formData: FormData
+): Promise<EnviarOpinionResult> {
+  const data = await getLeadForReview(leadId);
+  if (!data || !data.tenant) {
+    return { ok: false, error: 'No hemos podido identificar tu solicitud.' };
+  }
+  if (data.yaEnviado) {
+    return { ok: false, error: 'Ya hemos recibido tu opinión. ¡Gracias!' };
+  }
+
+  const rating = Number(formData.get('rating'));
+  if (!Number.isInteger(rating) || rating < 1 || rating > 5) {
+    return { ok: false, error: 'Selecciona una valoración de 1 a 5 estrellas.' };
+  }
+
+  const texto = String(formData.get('texto') ?? '').trim();
+  if (texto.length < 10) {
+    return { ok: false, error: 'Cuéntanos un poco más sobre tu experiencia (mínimo 10 caracteres).' };
+  }
+
+  const nombre = String(formData.get('nombre') ?? '').trim() || data.lead.nombre;
+  const contexto = String(formData.get('contexto') ?? '').trim() || null;
+
+  const archivos = formData.getAll('fotos').filter((f): f is File => f instanceof File);
+  const dataUris: string[] = [];
+  for (const file of archivos.slice(0, MAX_FOTOS)) {
+    const uri = await fileToDataUri(file);
+    if (uri) dataUris.push(uri);
+  }
+
+  const [testimonio] = await db
+    .insert(testimonios)
+    .values({
+      tenantId: data.tenant.id,
+      leadId,
+      nombre,
+      contexto,
+      rating,
+      texto,
+      estado: 'pendiente',
+    })
+    .returning({ id: testimonios.id });
+
+  if (dataUris.length > 0) {
+    await db.insert(testimonioFotos).values(
+      dataUris.map((url, orden) => ({ testimonioId: testimonio.id, url, orden }))
+    );
+  }
+
+  return { ok: true };
+}
diff --git a/mvp/b2c/src/app/opinion/layout.tsx b/mvp/b2c/src/app/opinion/layout.tsx
new file mode 100644
index 0000000..3336672
--- /dev/null
+++ b/mvp/b2c/src/app/opinion/layout.tsx
@@ -0,0 +1,12 @@
+export default function OpinionLayout({ children }: { children: React.ReactNode }) {
+  return (
+    <div className="min-h-screen bg-gray-50 flex flex-col">
+      <main className="flex-1">{children}</main>
+      <footer className="border-t border-gray-200 bg-white">
+        <div className="container py-6 text-xs text-gray-400 text-center">
+          Tu opinión ayuda a otros clientes a decidir con confianza.
+        </div>
+      </footer>
+    </div>
+  );
+}
diff --git a/mvp/b2c/src/app/panel/[id]/page.tsx b/mvp/b2c/src/app/panel/[id]/page.tsx
index 3be62f1..1e05b42 100644
--- a/mvp/b2c/src/app/panel/[id]/page.tsx
+++ b/mvp/b2c/src/app/panel/[id]/page.tsx
@@ -1,8 +1,10 @@
 import Link from 'next/link';
+import { headers } from 'next/headers';
 import { notFound } from 'next/navigation';
 import { getLead } from '@/db/queries';
 import EstadoControl from '@/components/panel/EstadoControl';
 import ConceptosEditor from '@/components/panel/ConceptosEditor';
+import OpinionLinkBox from '@/components/panel/OpinionLinkBox';
 import {
   PIPELINE_LABEL,
   PIPELINE_NEXT,
@@ -11,7 +13,7 @@ import {
   formatEuros,
   formatFecha,
 } from '@/lib/funnel';
-import { recalcularPresupuesto, enviarPresupuesto } from '../actions';
+import { recalcularPresupuesto, enviarPresupuesto, solicitarOpinion } from '../actions';
 import type { BudgetResult } from '@/budget/types';
 
 export const dynamic = 'force-dynamic';
@@ -38,6 +40,11 @@ export default async function LeadDetailPage({ params }: { params: Promise<{ id:
   const prefs = lead.preferencesSnapshot as import('@/lib/voice/preferences').AbstractedPreferences | null;
   const yaEnviado = lead.pipelineStage === 'whatsapp_entregado';
 
+  const h = await headers();
+  const host = h.get('x-forwarded-host') ?? h.get('host') ?? 'reformix.dv3.com.es';
+  const proto = h.get('x-forwarded-proto') ?? 'https';
+  const opinionUrl = `${proto}://${host}/opinion/${lead.id}`;
+
   return (
     <div className="flex flex-col gap-6">
       <Link href="/panel" className="text-sm text-gray-500 hover:text-black w-fit">
@@ -66,6 +73,42 @@ export default async function LeadDetailPage({ params }: { params: Promise<{ id:
         />
       </div>
 
+      {/* Solicitar opinión al cliente */}
+      <Section title="Opinión del cliente">
+        {lead.testimonioSolicitadoAt ? (
+          <div className="flex flex-col gap-3">
+            <p className="text-sm text-gray-500">
+              Solicitada el {formatFecha(lead.testimonioSolicitadoAt)}. Comparte este enlace con el
+              cliente para que deje su opinión. Cuando la envíe, la verás en{' '}
+              <Link href="/panel/opiniones" className="text-black underline underline-offset-2">
+                Opiniones
+              </Link>{' '}
+              para aprobarla.
+            </p>
+            <OpinionLinkBox url={opinionUrl} />
+          </div>
+        ) : lead.estado === 'ganado' ? (
+          <div className="flex flex-col gap-3">
+            <p className="text-sm text-gray-500">
+              Si la reforma ha ido bien, pídele su opinión. Generamos un enlace para que valore y
+              suba fotos del resultado.
+            </p>
+            <form action={solicitarOpinion.bind(null, lead.id)}>
+              <button
+                type="submit"
+                className="inline-flex items-center gap-2 px-4 py-2 rounded-lg bg-black text-white text-sm font-semibold w-fit hover:bg-gray-800"
+              >
+                Solicitar opinión al cliente
+              </button>
+            </form>
+          </div>
+        ) : (
+          <p className="text-sm text-gray-400">
+            Disponible cuando marques este lead como <span className="font-medium">ganado</span>.
+          </p>
+        )}
+      </Section>
+
       {/* Timeline del funnel */}
       <Section title="Progreso en el funnel">
         <ol className="flex flex-col gap-2">
diff --git a/mvp/b2c/src/app/panel/actions.ts b/mvp/b2c/src/app/panel/actions.ts
index ea9e378..c317be4 100644
--- a/mvp/b2c/src/app/panel/actions.ts
+++ b/mvp/b2c/src/app/panel/actions.ts
@@ -129,6 +129,18 @@ export async function enviarPresupuesto(leadId: string) {
   revalidatePath(`/panel/${leadId}`);
 }
 
+export async function solicitarOpinion(leadId: string) {
+  const tenantId = await getTenantId();
+  const [updated] = await db
+    .update(leads)
+    .set({ testimonioSolicitadoAt: new Date(), updatedAt: new Date() })
+    .where(and(eq(leads.id, leadId), eq(leads.tenantId, tenantId)))
+    .returning({ id: leads.id });
+  if (!updated) throw new Error('Lead no encontrado.');
+
+  revalidatePath(`/panel/${leadId}`);
+}
+
 export async function recalcularPresupuesto(leadId: string) {
   const tenantId = await getTenantId();
   const [lead] = await db
diff --git a/mvp/b2c/src/app/panel/empresa/actions.ts b/mvp/b2c/src/app/panel/empresa/actions.ts
index e75e4ee..c178adb 100644
--- a/mvp/b2c/src/app/panel/empresa/actions.ts
+++ b/mvp/b2c/src/app/panel/empresa/actions.ts
@@ -9,6 +9,8 @@ import { validarSlug } from '@/lib/validation/signup';
 
 const LOGO_MAX_BYTES = 500_000;
 const LOGO_TIPOS = ['image/png', 'image/jpeg', 'image/webp', 'image/svg+xml'];
+const ABOUT_FOTO_MAX_BYTES = 1_500_000;
+const ABOUT_FOTO_TIPOS = ['image/png', 'image/jpeg', 'image/webp'];
 
 function limpiar(raw: FormDataEntryValue | null): string | null {
   const s = String(raw ?? '').trim();
@@ -42,6 +44,10 @@ export async function actualizarEmpresa(formData: FormData) {
     throw new Error('Ese enlace ya está en uso. Elige otro.');
   }
 
+  const aniosRaw = Number(formData.get('aniosExperiencia'));
+  const aniosExperiencia =
+    Number.isInteger(aniosRaw) && aniosRaw > 0 && aniosRaw <= 100 ? aniosRaw : null;
+
   await db
     .update(tenants)
     .set({
@@ -53,6 +59,11 @@ export async function actualizarEmpresa(formData: FormData) {
       telefono: limpiar(formData.get('telefono')),
       email: limpiar(formData.get('email')),
       web: limpiar(formData.get('web')),
+      seoTitle: limpiar(formData.get('seoTitle')),
+      seoDescription: limpiar(formData.get('seoDescription')),
+      aboutEnabled: formData.get('aboutEnabled') === 'on',
+      aboutTexto: limpiar(formData.get('aboutTexto')),
+      aniosExperiencia,
     })
     .where(eq(tenants.id, tenantId));
   revalidatePath('/panel/empresa');
@@ -87,3 +98,31 @@ export async function quitarLogo() {
   revalidatePath('/panel/empresa');
   revalidatePath('/panel');
 }
+
+export async function subirAboutFoto(
+  _prev: LogoResult | null,
+  formData: FormData
+): Promise<LogoResult> {
+  const tenantId = await getTenantId();
+  const file = formData.get('aboutFoto');
+  if (!(file instanceof File) || file.size === 0) {
+    return { ok: false, error: 'Selecciona un archivo de imagen.' };
+  }
+  if (!ABOUT_FOTO_TIPOS.includes(file.type)) {
+    return { ok: false, error: 'Formato no válido. Usa PNG, JPG o WEBP.' };
+  }
+  if (file.size > ABOUT_FOTO_MAX_BYTES) {
+    return { ok: false, error: 'La foto no puede superar los 1,5 MB.' };
+  }
+  const base64 = Buffer.from(await file.arrayBuffer()).toString('base64');
+  const dataUri = `data:${file.type};base64,${base64}`;
+  await db.update(tenants).set({ aboutFotoUrl: dataUri }).where(eq(tenants.id, tenantId));
+  revalidatePath('/panel/empresa');
+  return { ok: true };
+}
+
+export async function quitarAboutFoto() {
+  const tenantId = await getTenantId();
+  await db.update(tenants).set({ aboutFotoUrl: null }).where(eq(tenants.id, tenantId));
+  revalidatePath('/panel/empresa');
+}
diff --git a/mvp/b2c/src/app/panel/empresa/page.tsx b/mvp/b2c/src/app/panel/empresa/page.tsx
index c35a8cd..280bd18 100644
--- a/mvp/b2c/src/app/panel/empresa/page.tsx
+++ b/mvp/b2c/src/app/panel/empresa/page.tsx
@@ -2,6 +2,7 @@ import { headers } from 'next/headers';
 import { getTenantPerfil } from '@/db/tenant-queries';
 import { actualizarEmpresa } from './actions';
 import LogoUploader from '@/components/panel/LogoUploader';
+import AboutFotoUploader from '@/components/panel/AboutFotoUploader';
 
 export const dynamic = 'force-dynamic';
 
@@ -115,11 +116,87 @@ export default async function EmpresaPage() {
               className="w-full border border-gray-300 rounded-lg px-3 py-2"
             />
           </label>
+
+          <div className="md:col-span-2 border-t border-gray-100 pt-5 mt-1">
+            <h3 className="font-bold text-black">SEO de tu funnel</h3>
+            <p className="text-xs text-gray-400 mt-1">
+              Personaliza cómo aparece tu página en Google y al compartirla. Si lo dejas vacío,
+              usamos un texto por defecto con el nombre de tu empresa.
+            </p>
+          </div>
+          <label className="text-sm md:col-span-2">
+            <span className="block text-gray-500 mb-1">Título (title)</span>
+            <input
+              name="seoTitle"
+              defaultValue={perfil.seoTitle ?? ''}
+              maxLength={70}
+              placeholder={`${perfil.nombreEmpresa} · Presupuesto de reforma`}
+              className="w-full border border-gray-300 rounded-lg px-3 py-2"
+            />
+          </label>
+          <label className="text-sm md:col-span-2">
+            <span className="block text-gray-500 mb-1">Descripción (meta description)</span>
+            <textarea
+              name="seoDescription"
+              defaultValue={perfil.seoDescription ?? ''}
+              maxLength={160}
+              rows={2}
+              placeholder="Pide tu presupuesto de reforma con render IA en minutos."
+              className="w-full border border-gray-300 rounded-lg px-3 py-2"
+            />
+          </label>
+
+          <div className="md:col-span-2 border-t border-gray-100 pt-5 mt-1">
+            <h3 className="font-bold text-black">Bloque “Quiénes somos”</h3>
+            <p className="text-xs text-gray-400 mt-1">
+              Si lo activas, en tu funnel aparece un bloque con tu foto, tu historia y tus años de
+              experiencia.
+            </p>
+          </div>
+          <label className="text-sm md:col-span-2 flex items-center gap-2">
+            <input
+              type="checkbox"
+              name="aboutEnabled"
+              defaultChecked={perfil.aboutEnabled}
+              className="w-4 h-4 accent-black"
+            />
+            <span className="text-gray-700">Mostrar el bloque “Quiénes somos” en mi funnel</span>
+          </label>
+          <label className="text-sm">
+            <span className="block text-gray-500 mb-1">Años de experiencia</span>
+            <input
+              name="aniosExperiencia"
+              type="number"
+              min="1"
+              max="100"
+              defaultValue={perfil.aniosExperiencia ?? ''}
+              className="w-full border border-gray-300 rounded-lg px-3 py-2"
+            />
+          </label>
+          <label className="text-sm md:col-span-2">
+            <span className="block text-gray-500 mb-1">Texto de presentación</span>
+            <textarea
+              name="aboutTexto"
+              defaultValue={perfil.aboutTexto ?? ''}
+              rows={5}
+              placeholder="Cuéntale al cliente quién eres, tu trayectoria y por qué confiar en ti."
+              className="w-full border border-gray-300 rounded-lg px-3 py-2"
+            />
+          </label>
+
           <button className="md:col-span-2 justify-self-start bg-black text-white rounded-lg px-4 py-2 text-sm font-medium">
             Guardar datos
           </button>
         </form>
       </section>
+
+      <section className="bg-white rounded-xl border border-gray-200 p-6">
+        <h2 className="font-bold text-black mb-1">Foto de “Quiénes somos”</h2>
+        <p className="text-sm text-gray-500 mb-4">
+          Tu foto o la de tu equipo. Aparece en el bloque “Quiénes somos” de tu funnel.
+        </p>
+        <AboutFotoUploader fotoUrl={perfil.aboutFotoUrl} />
+      </section>
     </div>
   );
 }
diff --git a/mvp/b2c/src/app/panel/layout.tsx b/mvp/b2c/src/app/panel/layout.tsx
index bbbdfa8..71d80a3 100644
--- a/mvp/b2c/src/app/panel/layout.tsx
+++ b/mvp/b2c/src/app/panel/layout.tsx
@@ -9,6 +9,7 @@ import AppNav from '@/components/AppNav';
 const PANEL_LINKS = [
   { href: '/panel', label: 'Leads', icon: 'leads' },
   { href: '/panel/precios', label: 'Precios', icon: 'precios' },
+  { href: '/panel/opiniones', label: 'Opiniones', icon: 'opiniones' },
   { href: '/panel/empresa', label: 'Empresa', icon: 'empresa' },
 ] as const;
 
diff --git a/mvp/b2c/src/app/panel/opiniones/actions.ts b/mvp/b2c/src/app/panel/opiniones/actions.ts
new file mode 100644
index 0000000..2ece96b
--- /dev/null
+++ b/mvp/b2c/src/app/panel/opiniones/actions.ts
@@ -0,0 +1,36 @@
+'use server';
+
+import { and, eq } from 'drizzle-orm';
+import { revalidatePath } from 'next/cache';
+import { db } from '@/db';
+import { testimonios } from '@/db/schema';
+import { getCurrentTenantId as getTenantId } from '@/lib/auth/current-user';
+
+type TestimonioEstado = (typeof testimonios.estado.enumValues)[number];
+
+async function setEstado(testimonioId: string, estado: TestimonioEstado) {
+  const tenantId = await getTenantId();
+  const [updated] = await db
+    .update(testimonios)
+    .set({ estado })
+    .where(and(eq(testimonios.id, testimonioId), eq(testimonios.tenantId, tenantId)))
+    .returning({ id: testimonios.id });
+  if (!updated) throw new Error('Opinión no encontrada.');
+  revalidatePath('/panel/opiniones');
+}
+
+export async function publicarTestimonio(testimonioId: string) {
+  await setEstado(testimonioId, 'publicado');
+}
+
+export async function ocultarTestimonio(testimonioId: string) {
+  await setEstado(testimonioId, 'oculto');
+}
+
+export async function eliminarTestimonio(testimonioId: string) {
+  const tenantId = await getTenantId();
+  await db
+    .delete(testimonios)
+    .where(and(eq(testimonios.id, testimonioId), eq(testimonios.tenantId, tenantId)));
+  revalidatePath('/panel/opiniones');
+}
diff --git a/mvp/b2c/src/app/panel/opiniones/page.tsx b/mvp/b2c/src/app/panel/opiniones/page.tsx
new file mode 100644
index 0000000..ed7defa
--- /dev/null
+++ b/mvp/b2c/src/app/panel/opiniones/page.tsx
@@ -0,0 +1,125 @@
+import { getTestimoniosPanel, type TestimonioPanel } from '@/db/tenant-queries';
+import { formatFecha } from '@/lib/funnel';
+import { publicarTestimonio, ocultarTestimonio, eliminarTestimonio } from './actions';
+
+export const dynamic = 'force-dynamic';
+
+const ESTADO_BADGE: Record<TestimonioPanel['estado'], { label: string; className: string }> = {
+  pendiente: { label: 'Pendiente', className: 'bg-amber-100 text-amber-700' },
+  publicado: { label: 'Publicado', className: 'bg-green-100 text-green-700' },
+  oculto: { label: 'Oculto', className: 'bg-gray-100 text-gray-500' },
+};
+
+function Estrellas({ rating }: { rating: number }) {
+  return (
+    <div className="flex gap-0.5" aria-label={`${rating} de 5 estrellas`}>
+      {[1, 2, 3, 4, 5].map((n) => (
+        <svg
+          key={n}
+          viewBox="0 0 24 24"
+          className={`w-4 h-4 ${n <= rating ? 'fill-yellow-400' : 'fill-gray-200'}`}
+          aria-hidden="true"
+        >
+          <path d="M12 17.27 18.18 21l-1.64-7.03L22 9.24l-7.19-.61L12 2 9.19 8.63 2 9.24l5.46 4.73L5.82 21z" />
+        </svg>
+      ))}
+    </div>
+  );
+}
+
+export default async function OpinionesPage() {
+  const testimonios = await getTestimoniosPanel();
+
+  return (
+    <div className="space-y-8 max-w-3xl">
+      <div>
+        <h1 className="text-2xl font-extrabold tracking-tight text-black">Opiniones</h1>
+        <p className="text-sm text-gray-500 mt-1">
+          Las opiniones que te dejan tus clientes. Aprueba las que quieras mostrar en tu funnel; solo
+          las publicadas aparecen en tu página.
+        </p>
+      </div>
+
+      {testimonios.length === 0 ? (
+        <div className="bg-white rounded-xl border border-gray-200 p-8 text-center text-sm text-gray-400">
+          Aún no tienes opiniones. Solicítalas a tus clientes desde la ficha de un lead ganado.
+        </div>
+      ) : (
+        <ul className="flex flex-col gap-4">
+          {testimonios.map((t) => {
+            const badge = ESTADO_BADGE[t.estado];
+            return (
+              <li
+                key={t.id}
+                className="bg-white rounded-xl border border-gray-200 p-5 flex flex-col gap-3"
+              >
+                <div className="flex items-start justify-between gap-4">
+                  <div className="flex flex-col gap-1">
+                    <div className="flex items-center gap-2">
+                      <span className="font-bold text-black">{t.nombre}</span>
+                      <span
+                        className={`px-2 py-0.5 rounded-full text-xs font-semibold ${badge.className}`}
+                      >
+                        {badge.label}
+                      </span>
+                    </div>
+                    {t.contexto && <span className="text-xs text-gray-500">{t.contexto}</span>}
+                  </div>
+                  <Estrellas rating={t.rating} />
+                </div>
+
+                <p className="text-sm text-gray-700 leading-relaxed italic">{t.texto}</p>
+
+                {t.fotos.length > 0 && (
+                  <div className="flex flex-wrap gap-2">
+                    {t.fotos.map((url, i) => (
+                      // eslint-disable-next-line @next/next/no-img-element
+                      <img
+                        key={i}
+                        src={url}
+                        alt=""
+                        className="w-20 h-20 object-cover rounded-lg border border-gray-200"
+                      />
+                    ))}
+                  </div>
+                )}
+
+                <div className="flex flex-wrap items-center gap-2 pt-2 border-t border-gray-100">
+                  <span className="text-xs text-gray-400 mr-auto">{formatFecha(t.createdAt)}</span>
+                  {t.estado !== 'publicado' && (
+                    <form action={publicarTestimonio.bind(null, t.id)}>
+                      <button
+                        type="submit"
+                        className="px-3 py-1.5 rounded-lg bg-green-600 text-white text-xs font-semibold hover:bg-green-700"
+                      >
+                        Publicar
+                      </button>
+                    </form>
+                  )}
+                  {t.estado === 'publicado' && (
+                    <form action={ocultarTestimonio.bind(null, t.id)}>
+                      <button
+                        type="submit"
+                        className="px-3 py-1.5 rounded-lg border border-gray-300 text-gray-700 text-xs font-semibold hover:border-gray-500"
+                      >
+                        Ocultar
+                      </button>
+                    </form>
+                  )}
+                  <form action={eliminarTestimonio.bind(null, t.id)}>
+                    <button
+                      type="submit"
+                      className="px-3 py-1.5 rounded-lg text-red-500 text-xs font-semibold hover:underline"
+                    >
+                      Eliminar
+                    </button>
+                  </form>
+                </div>
+              </li>
+            );
+          })}
+        </ul>
+      )}
+    </div>
+  );
+}
diff --git a/mvp/b2c/src/components/AppNav.tsx b/mvp/b2c/src/components/AppNav.tsx
index c3bab22..8da6124 100644
--- a/mvp/b2c/src/components/AppNav.tsx
+++ b/mvp/b2c/src/components/AppNav.tsx
@@ -7,6 +7,7 @@ export type AppNavIcon =
   | 'leads'
   | 'precios'
   | 'empresa'
+  | 'opiniones'
   | 'resumen'
   | 'usuarios'
   | 'planes';
@@ -43,6 +44,11 @@ const ICON_PATHS: Record<AppNavIcon | 'salir', React.ReactNode> = {
       <path d="M4 21h16M9 21v-5h6v5M8 9h.01M12 9h.01M16 9h.01M8 13h.01M12 13h.01M16 13h.01" />
     </>
   ),
+  opiniones: (
+    <>
+      <path d="M12 17.27 18.18 21l-1.64-7.03L22 9.24l-7.19-.61L12 2 9.19 8.63 2 9.24l5.46 4.73L5.82 21z" />
+    </>
+  ),
   resumen: (
     <>
       <rect x="3" y="3" width="7" height="9" rx="1" />
@@ -120,7 +126,10 @@ export default function AppNav({ links }: { links: readonly AppNavLink[] }) {
         style={{ paddingBottom: 'env(safe-area-inset-bottom)' }}
         aria-label="Navegación principal"
       >
-        <div className="grid grid-cols-4">
+        <div
+          className="grid"
+          style={{ gridTemplateColumns: `repeat(${links.length + 1}, minmax(0, 1fr))` }}
+        >
           {links.map((l) => {
             const isActive = active === l.href;
             return (
diff --git a/mvp/b2c/src/components/funnel/OpinionForm.tsx b/mvp/b2c/src/components/funnel/OpinionForm.tsx
new file mode 100644
index 0000000..7542a20
--- /dev/null
+++ b/mvp/b2c/src/components/funnel/OpinionForm.tsx
@@ -0,0 +1,169 @@
+'use client';
+
+import { useActionState, useState } from 'react';
+import { useFormStatus } from 'react-dom';
+import type { EnviarOpinionResult } from '@/app/opinion/actions';
+
+const MAX_FOTOS = 4;
+
+const inputClass =
+  'w-full px-4 py-3 text-base font-sans text-dark bg-white border-[1.5px] border-gray-200 rounded-lg transition-all duration-150 outline-none placeholder:text-gray-400 focus:border-black focus:shadow-[0_0_0_3px_rgba(0,0,0,0.06)]';
+
+function Estrella({ filled }: { filled: boolean }) {
+  return (
+    <svg
+      viewBox="0 0 24 24"
+      className={`w-9 h-9 ${filled ? 'fill-yellow-400' : 'fill-gray-200'}`}
+      aria-hidden="true"
+    >
+      <path d="M12 17.27 18.18 21l-1.64-7.03L22 9.24l-7.19-.61L12 2 9.19 8.63 2 9.24l5.46 4.73L5.82 21z" />
+    </svg>
+  );
+}
+
+function SubmitButton() {
+  const { pending } = useFormStatus();
+  return (
+    <button
+      type="submit"
+      className="btn btn-primary btn-lg w-full justify-center mt-1 disabled:opacity-60 disabled:cursor-not-allowed"
+      disabled={pending}
+      aria-busy={pending}
+    >
+      {pending ? 'Enviando...' : 'Enviar mi opinión'}
+    </button>
+  );
+}
+
+export default function OpinionForm({
+  action,
+  nombreCliente,
+}: {
+  action: (prev: EnviarOpinionResult | null, formData: FormData) => Promise<EnviarOpinionResult>;
+  nombreCliente: string;
+}) {
+  const [state, formAction] = useActionState(action, null);
+  const [rating, setRating] = useState(0);
+  const [hover, setHover] = useState(0);
+  const [previews, setPreviews] = useState<string[]>([]);
+
+  const handleFiles = (e: React.ChangeEvent<HTMLInputElement>) => {
+    const files = Array.from(e.target.files ?? []).slice(0, MAX_FOTOS);
+    previews.forEach((url) => URL.revokeObjectURL(url));
+    setPreviews(files.map((f) => URL.createObjectURL(f)));
+  };
+
+  if (state?.ok) {
+    return (
+      <div className="bg-white border border-gray-200 rounded-xl p-8 text-center flex flex-col gap-3">
+        <span className="text-4xl" aria-hidden="true">
+          🙌
+        </span>
+        <h2 className="text-xl font-black text-black">¡Gracias por tu opinión!</h2>
+        <p className="text-sm text-gray-500">
+          La hemos recibido correctamente. Aparecerá en la web del reformista una vez la revise.
+        </p>
+      </div>
+    );
+  }
+
+  return (
+    <form action={formAction} className="flex flex-col gap-5">
+      <input type="hidden" name="rating" value={rating} />
+
+      <div className="flex flex-col gap-2">
+        <span className="text-sm font-semibold text-dark">Tu valoración</span>
+        <div className="flex gap-1" role="radiogroup" aria-label="Valoración de 1 a 5 estrellas">
+          {[1, 2, 3, 4, 5].map((n) => (
+            <button
+              key={n}
+              type="button"
+              onClick={() => setRating(n)}
+              onMouseEnter={() => setHover(n)}
+              onMouseLeave={() => setHover(0)}
+              aria-label={`${n} estrella${n > 1 ? 's' : ''}`}
+              aria-checked={rating === n}
+              role="radio"
+              className="p-0.5"
+            >
+              <Estrella filled={n <= (hover || rating)} />
+            </button>
+          ))}
+        </div>
+      </div>
+
+      <div className="flex flex-col gap-2">
+        <label htmlFor="texto" className="text-sm font-semibold text-dark">
+          ¿Cómo fue tu experiencia?
+        </label>
+        <textarea
+          id="texto"
+          name="texto"
+          rows={5}
+          placeholder="Cuéntanos cómo fue el trato, el resultado de la reforma, los plazos…"
+          className={inputClass}
+        />
+      </div>
+
+      <div className="grid grid-cols-1 sm:grid-cols-2 gap-4">
+        <div className="flex flex-col gap-2">
+          <label htmlFor="nombre" className="text-sm font-semibold text-dark">
+            Tu nombre
+          </label>
+          <input
+            id="nombre"
+            name="nombre"
+            type="text"
+            defaultValue={nombreCliente}
+            className={inputClass}
+          />
+        </div>
+        <div className="flex flex-col gap-2">
+          <label htmlFor="contexto" className="text-sm font-semibold text-dark">
+            Reforma <span className="text-gray-400 font-normal">(opcional)</span>
+          </label>
+          <input
+            id="contexto"
+            name="contexto"
+            type="text"
+            placeholder="Reforma de cocina · Madrid"
+            className={inputClass}
+          />
+        </div>
+      </div>
+
+      <div className="flex flex-col gap-2">
+        <label htmlFor="fotos" className="text-sm font-semibold text-dark">
+          Sube fotos del resultado{' '}
+          <span className="text-gray-400 font-normal">(opcional, hasta {MAX_FOTOS})</span>
+        </label>
+        <input
+          id="fotos"
+          name="fotos"
+          type="file"
+          accept="image/*"
+          multiple
+          onChange={handleFiles}
+          className="block w-full text-sm text-gray-600 file:mr-4 file:py-2.5 file:px-4 file:rounded-lg file:border-0 file:text-sm file:font-semibold file:bg-black file:text-white hover:file:bg-gray-800 file:cursor-pointer cursor-pointer"
+        />
+        {previews.length > 0 && (
+          <div className="flex flex-wrap gap-3 mt-2">
+            {previews.map((url, i) => (
+              // eslint-disable-next-line @next/next/no-img-element
+              <img
+                key={i}
+                src={url}
+                alt=""
+                className="w-20 h-20 object-cover rounded-lg border border-gray-200"
+              />
+            ))}
+          </div>
+        )}
+      </div>
+
+      {state?.error && <p className="text-sm text-red-600">{state.error}</p>}
+
+      <SubmitButton />
+    </form>
+  );
+}
diff --git a/mvp/b2c/src/components/funnel/QuienesSomos.tsx b/mvp/b2c/src/components/funnel/QuienesSomos.tsx
new file mode 100644
index 0000000..d35803d
--- /dev/null
+++ b/mvp/b2c/src/components/funnel/QuienesSomos.tsx
@@ -0,0 +1,50 @@
+type QuienesSomosProps = {
+  nombreEmpresa: string;
+  fotoUrl: string | null;
+  texto: string;
+  aniosExperiencia: number | null;
+};
+
+export default function QuienesSomos({
+  nombreEmpresa,
+  fotoUrl,
+  texto,
+  aniosExperiencia,
+}: QuienesSomosProps) {
+  return (
+    <section className="section" id="quienes-somos" aria-labelledby="quienes-somos-heading">
+      <div className="container">
+        <div className="grid grid-cols-1 md:grid-cols-2 gap-10 lg:gap-16 items-center">
+          {fotoUrl && (
+            <div className="order-1 md:order-none">
+              {/* eslint-disable-next-line @next/next/no-img-element */}
+              <img
+                src={fotoUrl}
+                alt={nombreEmpresa}
+                className="w-full aspect-[4/3] object-cover rounded-2xl border border-gray-200 shadow-sm"
+              />
+            </div>
+          )}
+          <div className="flex flex-col gap-5">
+            <span className="badge badge-dark self-start">Quiénes somos</span>
+            <h2
+              id="quienes-somos-heading"
+              className="text-[clamp(1.875rem,5vw,3rem)] font-black tracking-[-0.04em] leading-[1.1] text-black"
+            >
+              {nombreEmpresa}
+            </h2>
+            {aniosExperiencia != null && aniosExperiencia > 0 && (
+              <div className="flex items-baseline gap-2">
+                <span className="text-4xl font-black text-black">{aniosExperiencia}</span>
+                <span className="text-lg text-gray-600">
+                  año{aniosExperiencia === 1 ? '' : 's'} de experiencia
+                </span>
+              </div>
+            )}
+            <p className="text-lg text-gray-700 leading-relaxed whitespace-pre-line">{texto}</p>
+          </div>
+        </div>
+      </div>
+    </section>
+  );
+}
diff --git a/mvp/b2c/src/components/Testimonials/Testimonials.tsx b/mvp/b2c/src/components/funnel/TestimoniosCliente.tsx
similarity index 55%
rename from mvp/b2c/src/components/Testimonials/Testimonials.tsx
rename to mvp/b2c/src/components/funnel/TestimoniosCliente.tsx
index 3ef14ef..0d31c68 100644
--- a/mvp/b2c/src/components/Testimonials/Testimonials.tsx
+++ b/mvp/b2c/src/components/funnel/TestimoniosCliente.tsx
@@ -1,39 +1,34 @@
 'use client';
 
 import { useEffect, useRef } from 'react';
+import type { PublicTestimonio } from '@/lib/funnel/public-queries';
 
-type Testimonial = {
-  quote: string;
-  name: string;
-  initials: string;
-  context: string;
-};
+function iniciales(nombre: string): string {
+  return nombre
+    .split(/\s+/)
+    .slice(0, 2)
+    .map((p) => p[0]?.toUpperCase() ?? '')
+    .join('');
+}
 
-const testimonials: Testimonial[] = [
-  {
-    quote:
-      'Me llamaron en 90 segundos. El presupuesto orientativo cuadró con el final a 200 € de diferencia. Me ahorré tres visitas en blanco.',
-    name: 'Laura Martínez',
-    initials: 'LM',
-    context: 'Cocina en Madrid',
-  },
-  {
-    quote:
-      'Subí tres fotos del baño un domingo por la noche. El lunes a las nueve ya tenía un presupuesto desglosado en el WhatsApp.',
-    name: 'Sergio Bonet',
-    initials: 'SB',
-    context: 'Baño en Valencia',
-  },
-  {
-    quote:
-      'El render me sirvió para decidir el suelo sin ir a la tienda. Cuando llegó el reformista, ya teníamos media reforma clara.',
-    name: 'Marta Vidal',
-    initials: 'MV',
-    context: 'Comedor en Barcelona',
-  },
-];
+function Estrellas({ rating }: { rating: number }) {
+  return (
+    <div className="flex gap-0.5" aria-label={`${rating} de 5 estrellas`}>
+      {[1, 2, 3, 4, 5].map((n) => (
+        <svg
+          key={n}
+          viewBox="0 0 24 24"
+          className={`w-4 h-4 ${n <= rating ? 'fill-yellow-400' : 'fill-gray-200'}`}
+          aria-hidden="true"
+        >
+          <path d="M12 17.27 18.18 21l-1.64-7.03L22 9.24l-7.19-.61L12 2 9.19 8.63 2 9.24l5.46 4.73L5.82 21z" />
+        </svg>
+      ))}
+    </div>
+  );
+}
 
-export default function Testimonials() {
+export default function TestimoniosCliente({ testimonios }: { testimonios: PublicTestimonio[] }) {
   const sectionRef = useRef<HTMLElement>(null);
 
   useEffect(() => {
@@ -61,7 +56,6 @@ export default function Testimonials() {
       aria-labelledby="testimonios-heading"
     >
       <div className="container">
-        {/* Header */}
         <div className="reveal opacity-0 translate-y-6 transition-all duration-700 ease-out flex flex-col items-center text-center gap-4 mb-16">
           <span className="badge badge-dark">Testimonios</span>
           <h2
@@ -72,45 +66,42 @@ export default function Testimonials() {
             <br />
             quienes ya reformaron.
           </h2>
-          <p className="text-lg text-gray-600 max-w-xl">
-            Mismo método, distintos espacios. Sin filtros ni guion.
-          </p>
         </div>
 
-        {/* Cards */}
         <div className="grid grid-cols-1 md:grid-cols-3 gap-6 lg:gap-8">
-          {testimonials.map((t, i) => (
+          {testimonios.map((t, i) => (
             <article
-              key={t.name}
+              key={t.id}
               className="reveal opacity-0 translate-y-6 transition-all duration-700 ease-out flex flex-col gap-5 bg-white border border-gray-200 rounded-2xl p-8 shadow-sm hover:shadow-md"
               style={{ transitionDelay: `${i * 80}ms` }}
             >
-              {/* Quote mark */}
-              <svg
-                width="32"
-                height="24"
-                viewBox="0 0 32 24"
-                fill="none"
-                aria-hidden="true"
-                className="text-black/15"
-              >
-                <path
-                  d="M0 24V13.6C0 6.08 4.16 0.96 12.48 0L13.44 4.16C8.96 5.44 6.72 8.32 6.72 11.52H12.48V24H0ZM18.56 24V13.6C18.56 6.08 22.72 0.96 31.04 0L32 4.16C27.52 5.44 25.28 8.32 25.28 11.52H31.04V24H18.56Z"
-                  fill="currentColor"
-                />
-              </svg>
+              <Estrellas rating={t.rating} />
 
               <blockquote className="text-lg leading-relaxed text-gray-800 italic">
-                {t.quote}
+                {t.texto}
               </blockquote>
 
+              {t.fotos.length > 0 && (
+                <div className="flex flex-wrap gap-2">
+                  {t.fotos.map((url, idx) => (
+                    // eslint-disable-next-line @next/next/no-img-element
+                    <img
+                      key={idx}
+                      src={url}
+                      alt=""
+                      className="w-16 h-16 object-cover rounded-lg border border-gray-200"
+                    />
+                  ))}
+                </div>
+              )}
+
               <footer className="flex items-center gap-3 mt-auto pt-4 border-t border-gray-100">
                 <div className="w-10 h-10 bg-black text-white rounded-full flex items-center justify-center text-xs font-bold tracking-wider shrink-0">
-                  {t.initials}
+                  {iniciales(t.nombre)}
                 </div>
                 <div>
-                  <div className="text-sm font-bold text-black">{t.name}</div>
-                  <div className="text-xs text-gray-500">{t.context}</div>
+                  <div className="text-sm font-bold text-black">{t.nombre}</div>
+                  {t.contexto && <div className="text-xs text-gray-500">{t.contexto}</div>}
                 </div>
               </footer>
             </article>
diff --git a/mvp/b2c/src/components/panel/AboutFotoUploader.tsx b/mvp/b2c/src/components/panel/AboutFotoUploader.tsx
new file mode 100644
index 0000000..631597d
--- /dev/null
+++ b/mvp/b2c/src/components/panel/AboutFotoUploader.tsx
@@ -0,0 +1,57 @@
+'use client';
+
+import { useActionState } from 'react';
+import {
+  subirAboutFoto,
+  quitarAboutFoto,
+  type LogoResult,
+} from '@/app/panel/empresa/actions';
+
+export default function AboutFotoUploader({ fotoUrl }: { fotoUrl: string | null }) {
+  const [state, formAction, pending] = useActionState<LogoResult | null, FormData>(
+    subirAboutFoto,
+    null
+  );
+
+  return (
+    <div className="flex flex-col gap-3">
+      <div className="flex items-center gap-4">
+        <div className="w-24 h-24 rounded-lg border border-gray-200 bg-gray-50 flex items-center justify-center overflow-hidden">
+          {fotoUrl ? (
+            // eslint-disable-next-line @next/next/no-img-element
+            <img src={fotoUrl} alt="Foto" className="w-full h-full object-cover" />
+          ) : (
+            <span className="text-xs text-gray-400">Sin foto</span>
+          )}
+        </div>
+        {fotoUrl && (
+          <form action={quitarAboutFoto}>
+            <button type="submit" className="text-xs text-red-500 hover:underline">
+              Quitar foto
+            </button>
+          </form>
+        )}
+      </div>
+
+      <form action={formAction} className="flex flex-wrap items-center gap-2">
+        <input
+          type="file"
+          name="aboutFoto"
+          accept="image/png,image/jpeg,image/webp"
+          className="text-sm file:mr-2 file:rounded-lg file:border-0 file:bg-black file:text-white file:px-3 file:py-1.5 file:text-sm file:font-medium"
+        />
+        <button
+          type="submit"
+          disabled={pending}
+          className="bg-black text-white rounded-lg px-4 py-1.5 text-sm font-medium disabled:opacity-50"
+        >
+          {pending ? 'Subiendo…' : 'Subir foto'}
+        </button>
+      </form>
+
+      {state?.error && <p className="text-sm text-red-600">{state.error}</p>}
+      {state?.ok && <p className="text-sm text-green-600">Foto actualizada ✓</p>}
+      <p className="text-xs text-gray-400">PNG, JPG o WEBP · máx. 1,5 MB.</p>
+    </div>
+  );
+}
diff --git a/mvp/b2c/src/components/panel/OpinionLinkBox.tsx b/mvp/b2c/src/components/panel/OpinionLinkBox.tsx
new file mode 100644
index 0000000..63ba57d
--- /dev/null
+++ b/mvp/b2c/src/components/panel/OpinionLinkBox.tsx
@@ -0,0 +1,35 @@
+'use client';
+
+import { useState } from 'react';
+
+export default function OpinionLinkBox({ url }: { url: string }) {
+  const [copiado, setCopiado] = useState(false);
+
+  const copiar = async () => {
+    try {
+      await navigator.clipboard.writeText(url);
+      setCopiado(true);
+      setTimeout(() => setCopiado(false), 2000);
+    } catch {
+      setCopiado(false);
+    }
+  };
+
+  return (
+    <div className="flex items-center border border-gray-300 rounded-lg overflow-hidden">
+      <input
+        readOnly
+        value={url}
+        className="flex-1 px-3 py-2 text-sm text-gray-700 outline-none min-w-0 bg-gray-50"
+        onFocus={(e) => e.currentTarget.select()}
+      />
+      <button
+        type="button"
+        onClick={copiar}
+        className="px-3 py-2 text-sm font-medium bg-black text-white whitespace-nowrap hover:bg-gray-800"
+      >
+        {copiado ? 'Copiado ✓' : 'Copiar'}
+      </button>
+    </div>
+  );
+}
diff --git a/mvp/b2c/src/db/schema.ts b/mvp/b2c/src/db/schema.ts
index ad641b0..de458fd 100644
--- a/mvp/b2c/src/db/schema.ts
+++ b/mvp/b2c/src/db/schema.ts
@@ -71,6 +71,10 @@ export const subscriptionStatus = pgEnum('subscription_status', [
 // 'automatico' = el funnel lo envía solo; 'revision' = se para para que el reformista lo revise/edite antes de enviar.
 export const envioPresupuestoMode = pgEnum('envio_presupuesto_mode', ['automatico', 'revision']);
 
+// Estado de moderación de un testimonio. El reformista aprueba antes de publicar.
+// 'pendiente' = recién enviado por el cliente; 'publicado' = visible en la landing; 'oculto' = retirado.
+export const testimonioEstado = pgEnum('testimonio_estado', ['pendiente', 'publicado', 'oculto']);
+
 // Reformista (cliente del SaaS). MVP = "Reformas Ejemplo" hardcoded.
 // Multi-tenant real es F1.5; la tabla ya queda lista para ello.
 export const tenants = pgTable('tenants', {
@@ -80,6 +84,14 @@ export const tenants = pgTable('tenants', {
   logoUrl: text('logo_url'), // data URI base64 del logo (no hay storage externo aún)
   provincia: text('provincia'),
   whatsappBusiness: text('whatsapp_business'),
+  // SEO personalizable de la landing del reformista (RF-A / funnel público).
+  seoTitle: text('seo_title'),
+  seoDescription: text('seo_description'),
+  // Bloque "Quiénes somos" opcional en el funnel del reformista.
+  aboutEnabled: boolean('about_enabled').notNull().default(false),
+  aboutFotoUrl: text('about_foto_url'), // data URI base64 de la foto del reformista
+  aboutTexto: text('about_texto'),
+  aniosExperiencia: integer('anios_experiencia'),
   // Datos de empresa para la cabecera del presupuesto (RF-D-07).
   cif: text('cif'),
   direccion: text('direccion'),
@@ -172,6 +184,9 @@ export const leads = pgTable(
 
     notas: text('notas'),
 
+    // Cuándo el reformista pidió la opinión al cliente (RF: recogida de testimonios).
+    testimonioSolicitadoAt: timestamp('testimonio_solicitado_at', { withTimezone: true }),
+
     // Inputs del motor de presupuesto (capturados de menos a más en el funnel)
     m2Suelo: doublePrecision('m2_suelo'),
     alturaTecho: doublePrecision('altura_techo'),
@@ -206,6 +221,40 @@ export const leadFotos = pgTable('lead_fotos', {
   createdAt: timestamp('created_at', { withTimezone: true }).notNull().defaultNow(),
 });
 
+// Opiniones del cliente final, recogidas en el funnel de review (/opinion/[id]).
+// El reformista las solicita desde el panel y aprueba antes de que salgan en su landing.
+export const testimonios = pgTable(
+  'testimonios',
+  {
+    id: uuid('id').primaryKey().defaultRandom(),
+    tenantId: uuid('tenant_id')
+      .notNull()
+      .references(() => tenants.id, { onDelete: 'cascade' }),
+    leadId: uuid('lead_id').references(() => leads.id, { onDelete: 'set null' }),
+    nombre: text('nombre').notNull(),
+    contexto: text('contexto'), // p.ej. "Reforma de cocina · Madrid"
+    rating: integer('rating').notNull(), // 1-5 estrellas
+    texto: text('texto').notNull(),
+    estado: testimonioEstado('estado').notNull().default('pendiente'),
+    createdAt: timestamp('created_at', { withTimezone: true }).notNull().defaultNow(),
+  },
+  (table) => [
+    index('testimonios_tenant_estado_idx').on(table.tenantId, table.estado),
+    index('testimonios_lead_idx').on(table.leadId),
+  ]
+);
+
+// Fotos adjuntas a un testimonio (el cliente sube fotos del resultado).
+export const testimonioFotos = pgTable('testimonio_fotos', {
+  id: uuid('id').primaryKey().defaultRandom(),
+  testimonioId: uuid('testimonio_id')
+    .notNull()
+    .references(() => testimonios.id, { onDelete: 'cascade' }),
+  url: text('url').notNull(),
+  orden: integer('orden').notNull().default(0),
+  createdAt: timestamp('created_at', { withTimezone: true }).notNull().defaultNow(),
+});
+
 // Histórico de cambios de estado comercial (RF-D-03: persistir y reflejar)
 export const leadEstadoHistory = pgTable('lead_estado_history', {
   id: uuid('id').primaryKey().defaultRandom(),
@@ -281,6 +330,9 @@ export type Tenant = typeof tenants.$inferSelect;
 export type Lead = typeof leads.$inferSelect;
 export type NewLead = typeof leads.$inferInsert;
 export type LeadFoto = typeof leadFotos.$inferSelect;
+export type Testimonio = typeof testimonios.$inferSelect;
+export type NewTestimonio = typeof testimonios.$inferInsert;
+export type TestimonioFoto = typeof testimonioFotos.$inferSelect;
 export type LeadEstadoHistory = typeof leadEstadoHistory.$inferSelect;
 export type LeadPipelineEvento = typeof leadPipelineEventos.$inferSelect;
 export type PrecisionHistory = typeof precisionHistory.$inferSelect;
diff --git a/mvp/b2c/src/db/seed.ts b/mvp/b2c/src/db/seed.ts
index fb7cb5c..91a6085 100644
--- a/mvp/b2c/src/db/seed.ts
+++ b/mvp/b2c/src/db/seed.ts
@@ -284,7 +284,7 @@ async function main() {
 
   console.log('Limpiando datos previos...');
   await db.execute(
-    sql`TRUNCATE TABLE ${schema.precisionHistory}, ${schema.leadPipelineEventos}, ${schema.leadEstadoHistory}, ${schema.leadFotos}, ${schema.leads}, ${schema.sessions}, ${schema.users}, ${schema.plans}, ${schema.tenants} RESTART IDENTITY CASCADE`
+    sql`TRUNCATE TABLE ${schema.testimonioFotos}, ${schema.testimonios}, ${schema.precisionHistory}, ${schema.leadPipelineEventos}, ${schema.leadEstadoHistory}, ${schema.leadFotos}, ${schema.leads}, ${schema.sessions}, ${schema.users}, ${schema.plans}, ${schema.tenants} RESTART IDENTITY CASCADE`
   );
 
   console.log('Sembrando planes...');
@@ -341,6 +341,13 @@ async function main() {
       planId: pro.id,
       subscriptionStatus: 'trial',
       trialEndsAt: new Date(Date.now() + 14 * 24 * 60 * 60 * 1000),
+      seoTitle: 'Reformas Ejemplo · Reformas integrales en Madrid',
+      seoDescription:
+        'Pide tu presupuesto de reforma con render IA en minutos. Reformas de cocina, baño y vivienda completa en Madrid.',
+      aboutEnabled: true,
+      aboutTexto:
+        'Somos un equipo de Madrid especializado en reformas integrales de cocinas, baños y viviendas completas. Cuidamos cada detalle y te acompañamos desde la primera idea hasta la entrega de llaves, con presupuestos claros y sin sorpresas.',
+      aniosExperiencia: 15,
     })
     .returning();
 
@@ -430,6 +437,66 @@ async function main() {
     }
   }
 
+  // --- Opiniones demo (recogidas en el funnel de review, ya moderadas) ---
+  console.log('Sembrando opiniones demo...');
+  const leadsPorEmail = await db
+    .select({ id: schema.leads.id, email: schema.leads.email })
+    .from(schema.leads)
+    .where(eq(schema.leads.tenantId, tenant.id));
+  const leadIdPorEmail = new Map(leadsPorEmail.map((l) => [l.email, l.id]));
+
+  // Diego (ganado) ya tiene la opinión solicitada desde el panel.
+  const diegoId = leadIdPorEmail.get('diego.romero@example.com');
+  if (diegoId) {
+    await db
+      .update(schema.leads)
+      .set({ testimonioSolicitadoAt: new Date(Date.now() - 20 * 24 * 60 * 60 * 1000) })
+      .where(eq(schema.leads.id, diegoId));
+  }
+
+  const [testiDiego] = await db
+    .insert(schema.testimonios)
+    .values({
+      tenantId: tenant.id,
+      leadId: diegoId ?? null,
+      nombre: 'Diego Romero',
+      contexto: 'Reforma integral · Valencia',
+      rating: 5,
+      texto:
+        'Reformaron un piso heredado de 85 metros de arriba a abajo. El presupuesto inicial cuadró casi al detalle con el final y los plazos se cumplieron. Repetiría sin dudarlo.',
+      estado: 'publicado',
+    })
+    .returning();
+  if (testiDiego) {
+    await db
+      .insert(schema.testimonioFotos)
+      .values({ testimonioId: testiDiego.id, url: '/despues.webp', orden: 0 });
+  }
+
+  await db.insert(schema.testimonios).values([
+    {
+      tenantId: tenant.id,
+      leadId: leadIdPorEmail.get('carmen.ibanez@example.com') ?? null,
+      nombre: 'Carmen Ibáñez',
+      contexto: 'Comedor · Madrid',
+      rating: 5,
+      texto:
+        'Abrieron el comedor al salón y pusieron tarima nueva. El render que me enseñaron al principio era casi idéntico al resultado final. Trato impecable.',
+      estado: 'publicado',
+    },
+    {
+      // Pendiente de aprobar: aparece en el panel pero aún no en la landing.
+      tenantId: tenant.id,
+      leadId: leadIdPorEmail.get('tomas.herrero@example.com') ?? null,
+      nombre: 'Tomás Herrero',
+      contexto: 'Baño · Bilbao',
+      rating: 4,
+      texto:
+        'Cambiaron todo el alicatado y los sanitarios del baño. Buen acabado y limpios. Solo se retrasaron un par de días por los materiales.',
+      estado: 'pendiente',
+    },
+  ]);
+
   // --- Precios + catálogo demo (motor de presupuesto) ---
   const [tenantRow] = await db
     .select()
diff --git a/mvp/b2c/src/db/tenant-queries.ts b/mvp/b2c/src/db/tenant-queries.ts
index bb82162..e4ef9e2 100644
--- a/mvp/b2c/src/db/tenant-queries.ts
+++ b/mvp/b2c/src/db/tenant-queries.ts
@@ -1,6 +1,6 @@
-import { eq } from 'drizzle-orm';
+import { desc, eq } from 'drizzle-orm';
 import { db } from './index';
-import { tenants } from './schema';
+import { tenants, testimonios, testimonioFotos } from './schema';
 import { getCurrentTenantId as getTenantId } from '@/lib/auth/current-user';
 
 export type TenantPerfil = {
@@ -13,6 +13,12 @@ export type TenantPerfil = {
   telefono: string | null;
   email: string | null;
   web: string | null;
+  seoTitle: string | null;
+  seoDescription: string | null;
+  aboutEnabled: boolean;
+  aboutFotoUrl: string | null;
+  aboutTexto: string | null;
+  aniosExperiencia: number | null;
 };
 
 export async function getTenantPerfil(): Promise<TenantPerfil> {
@@ -28,6 +34,12 @@ export async function getTenantPerfil(): Promise<TenantPerfil> {
       telefono: tenants.telefono,
       email: tenants.email,
       web: tenants.web,
+      seoTitle: tenants.seoTitle,
+      seoDescription: tenants.seoDescription,
+      aboutEnabled: tenants.aboutEnabled,
+      aboutFotoUrl: tenants.aboutFotoUrl,
+      aboutTexto: tenants.aboutTexto,
+      aniosExperiencia: tenants.aniosExperiencia,
     })
     .from(tenants)
     .where(eq(tenants.id, tenantId))
@@ -44,6 +56,54 @@ export async function getTenantPerfil(): Promise<TenantPerfil> {
       telefono: null,
       email: null,
       web: null,
+      seoTitle: null,
+      seoDescription: null,
+      aboutEnabled: false,
+      aboutFotoUrl: null,
+      aboutTexto: null,
+      aniosExperiencia: null,
     }
   );
 }
+
+export type TestimonioPanel = {
+  id: string;
+  nombre: string;
+  contexto: string | null;
+  rating: number;
+  texto: string;
+  estado: (typeof testimonios.estado.enumValues)[number];
+  createdAt: Date;
+  fotos: string[];
+};
+
+export async function getTestimoniosPanel(): Promise<TestimonioPanel[]> {
+  const tenantId = await getTenantId();
+  const rows = await db
+    .select()
+    .from(testimonios)
+    .where(eq(testimonios.tenantId, tenantId))
+    .orderBy(desc(testimonios.createdAt));
+  if (rows.length === 0) return [];
+
+  const ids = rows.map((r) => r.id);
+  const fotos = await db.select().from(testimonioFotos);
+  const fotosPorTestimonio = new Map<string, string[]>();
+  for (const f of fotos) {
+    if (!ids.includes(f.testimonioId)) continue;
+    const list = fotosPorTestimonio.get(f.testimonioId) ?? [];
+    list.push(f.url);
+    fotosPorTestimonio.set(f.testimonioId, list);
+  }
+
+  return rows.map((r) => ({
+    id: r.id,
+    nombre: r.nombre,
+    contexto: r.contexto,
+    rating: r.rating,
+    texto: r.texto,
+    estado: r.estado,
+    createdAt: r.createdAt,
+    fotos: fotosPorTestimonio.get(r.id) ?? [],
+  }));
+}
diff --git a/mvp/b2c/src/lib/funnel/public-queries.ts b/mvp/b2c/src/lib/funnel/public-queries.ts
index 3b1a19f..39a756c 100644
--- a/mvp/b2c/src/lib/funnel/public-queries.ts
+++ b/mvp/b2c/src/lib/funnel/public-queries.ts
@@ -1,12 +1,25 @@
 import { and, asc, eq } from 'drizzle-orm';
 import { db } from '@/db';
-import { tenants, leads, leadFotos, leadPipelineEventos } from '@/db/schema';
+import {
+  tenants,
+  leads,
+  leadFotos,
+  leadPipelineEventos,
+  testimonios,
+  testimonioFotos,
+} from '@/db/schema';
 
 export type PublicTenant = {
   id: string;
   slug: string;
   nombreEmpresa: string;
   logoUrl: string | null;
+  seoTitle: string | null;
+  seoDescription: string | null;
+  aboutEnabled: boolean;
+  aboutFotoUrl: string | null;
+  aboutTexto: string | null;
+  aniosExperiencia: number | null;
 };
 
 const TENANT_PUBLIC_COLUMNS = {
@@ -14,8 +27,47 @@ const TENANT_PUBLIC_COLUMNS = {
   slug: tenants.slug,
   nombreEmpresa: tenants.nombreEmpresa,
   logoUrl: tenants.logoUrl,
+  seoTitle: tenants.seoTitle,
+  seoDescription: tenants.seoDescription,
+  aboutEnabled: tenants.aboutEnabled,
+  aboutFotoUrl: tenants.aboutFotoUrl,
+  aboutTexto: tenants.aboutTexto,
+  aniosExperiencia: tenants.aniosExperiencia,
 } as const;
 
+export type PublicTestimonio = {
+  id: string;
+  nombre: string;
+  contexto: string | null;
+  rating: number;
+  texto: string;
+  fotos: string[];
+};
+
+// Testimonios publicados de un reformista, para mostrar en su landing.
+export async function getPublishedTestimonios(tenantId: string): Promise<PublicTestimonio[]> {
+  const rows = await db
+    .select()
+    .from(testimonios)
+    .where(and(eq(testimonios.tenantId, tenantId), eq(testimonios.estado, 'publicado')))
+    .orderBy(asc(testimonios.createdAt));
+  if (rows.length === 0) return [];
+
+  const fotos = await db
+    .select()
+    .from(testimonioFotos)
+    .orderBy(asc(testimonioFotos.orden));
+
+  return rows.map((t) => ({
+    id: t.id,
+    nombre: t.nombre,
+    contexto: t.contexto,
+    rating: t.rating,
+    texto: t.texto,
+    fotos: fotos.filter((f) => f.testimonioId === t.id).map((f) => f.url),
+  }));
+}
+
 // Resuelve el reformista dueño del funnel a partir de su slug público.
 // Devuelve null si el slug no corresponde a ningún reformista.
 export async function getTenantBySlug(slug: string): Promise<PublicTenant | null> {
@@ -47,6 +99,25 @@ export async function getPublicLead(id: string) {
   return { lead, tenant: tenant ?? null, fotos, eventos };
 }
 
+// Lectura del lead para el funnel de opinión (/opinion/[id]).
+// El lead se identifica por su UUID. Devolvemos el branding del reformista y si
+// ya hay un testimonio enviado para no permitir duplicados.
+export async function getLeadForReview(id: string) {
+  const [lead] = await db
+    .select({ id: leads.id, nombre: leads.nombre, tenantId: leads.tenantId })
+    .from(leads)
+    .where(eq(leads.id, id))
+    .limit(1);
+  if (!lead) return null;
+
+  const [[tenant], [yaEnviado]] = await Promise.all([
+    db.select(TENANT_PUBLIC_COLUMNS).from(tenants).where(eq(tenants.id, lead.tenantId)).limit(1),
+    db.select({ id: testimonios.id }).from(testimonios).where(eq(testimonios.leadId, id)).limit(1),
+  ]);
+
+  return { lead, tenant: tenant ?? null, yaEnviado: !!yaEnviado };
+}
+
 // Verifica que un lead pertenece al tenant indicado (scoping de mutaciones).
 export async function leadPerteneceATenant(leadId: string, tenantId: string): Promise<boolean> {
   const [row] = await db
diff --git a/mvp/b2c/src/lib/validation/signup.ts b/mvp/b2c/src/lib/validation/signup.ts
index e237ebc..10d6402 100644
--- a/mvp/b2c/src/lib/validation/signup.ts
+++ b/mvp/b2c/src/lib/validation/signup.ts
@@ -29,6 +29,7 @@ export const RESERVED_SLUGS = new Set([
   'signup',
   'admin',
   'solicitud',
+  'opinion',
   'api',
   'b2b',
   'b2b-assets',